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Items where Author is "Nupus, Hayatun"
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Thesis
Nupus, Hayatun (2025) PERAN CUSTOMER TRUST DALAM MEMEDIASI PENGARUH VIRAL MARKETING DAN LIVE STREAMING TERHADAP PURCHASE DECISION (Studi Pada Generasi Z Pengguna Produk Ellips di Indonesia). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTYASA.