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Items where Author is "FIRGANTINI, ASTRI"
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Thesis
FIRGANTINI, ASTRI (2025) PENGARUH SHORT VIDEO MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGESEBAGAI VARIABEL INTERVENING (Studi Pada Brand The Body Shop Produk Body Mist Pada Mahasiswa - Mahasiswi Universitas Sultan Ageng Tirtayasa). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.