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ARASOU, AGGY (2025) “PENGARUH ADVERTISING, SALES PROMOTION DAN CELEBRITY ENDORSER TERHADAP PURCHASE DECISION DENGAN BRAND AWARENESS SEBAGAI VARIABEL INTERVENING” (Studi Pada Pelanggan Remaja Smartphone Vivo Di Kota Cilegon). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.