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EVILIA, WITRI (2025) PENGARUH VIRAL MARKETING TERHADAP PURCHASE DECISION YANG DIMEDIASI OLEH BRAND IMAGE DAN BRAND AWARENESS (Studi Pada Produk Body Cream Dove Di Kecamatan Teluknaga Kabupaten Tangerang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.
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