<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA \r\nJUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI \r\nCITRA MEREK\r\n(Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa \r\nKabupaten Tangerang)"^^ . "This study aims to analyze the influence of Product Quality and After-Sales \r\nService on Customer Satisfaction, as well as examine the role of Brand Image as \r\na mediating variable among consumers of the Wuling Air EV in Cikupa, \r\nTangerang Regency. The research is motivated by the decline in sales and the \r\nexistence of research gaps in previous studies, particularly regarding the \r\ninconsistent finfings on the relationships among the variables. A quantitative \r\nresearch method was employed using a purposive sampling technique targeting \r\nWuling Air EV owners who have used the vehicle for at least three months. Data \r\nwere collected through questionnaires and analyzed using Partial Least Square \r\n(PLS) to evaluate both direct and indirect relationships between variables. The \r\nresults indicate that: (1) Product Quality has a positive and significant effect on \r\nCustomer Satisfaction; (2) After-Sales Service has a positive and significant effect \r\non Customer Satisfaction; (3) Product Quality has a positive and significant effect \r\non Brand Image; (4) After-Sales Service has a positive and significant effect on \r\nBrand Image; (5) Brand Image has a positive and significant effect on Customer \r\nSatisfaction; (6) Brand Image partially mediates the influence of Product Quality \r\non Customer Satisfaction; and (7) Brand Image partially mediates the influence of \r\nAfter-Sales Service on Customer Satisfaction. Overall, the findings reinforce that \r\nimproved product quality and after-sales service, supported by a strong brand \r\nimage, significantly enchance consumer’s customer satisfaction toward the \r\nWuling Air EV. These insights are expected to provide strategic recommendations \r\nfor the company in strengthening competitiveness within the electric vehicle\r\nindustry.\r\nProduct Quality, After-Sales Service, Brand Image, Customer \r\nSatisfaction"^^ . "2026" . . . . . . . . . . . "Universitas Sultan Ageng Tirtayasa"^^ . . . "Manajemen, Universitas Sultan Ageng Tirtayasa"^^ . . . . . . . . . . . "Tri"^^ . "Lestari Dewi"^^ . "Tri Lestari Dewi"^^ . . "Yanto Azie"^^ . "Setya"^^ . "Yanto Azie Setya"^^ . . "Liza Mumtazah"^^ . "Damarwulan"^^ . "Liza Mumtazah Damarwulan"^^ . . "Universitas Sultan Ageng Tirtayasa"^^ . . . "Fakultas Ekonomi dan Bisnis"^^ . . . "Jurusan Manajemen"^^ . . . . . . . "PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA \r\nJUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI \r\nCITRA MEREK\r\n(Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa \r\nKabupaten Tangerang) (Text)"^^ . . . "PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA \r\nJUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI \r\nCITRA MEREK\r\n(Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa \r\nKabupaten Tangerang) (Text)"^^ . . . "PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA \r\nJUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI \r\nCITRA MEREK\r\n(Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa \r\nKabupaten Tangerang) (Text)"^^ . . . "PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA \r\nJUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI \r\nCITRA MEREK\r\n(Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa \r\nKabupaten Tangerang) (Text)"^^ . . . "PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA \r\nJUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI \r\nCITRA MEREK\r\n(Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa \r\nKabupaten Tangerang) (Text)"^^ . . . "PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA \r\nJUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI \r\nCITRA MEREK\r\n(Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa \r\nKabupaten Tangerang) (Text)"^^ . . . "PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA \r\nJUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI \r\nCITRA MEREK\r\n(Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa \r\nKabupaten Tangerang) (Text)"^^ . . . "PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA \r\nJUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI \r\nCITRA MEREK\r\n(Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa \r\nKabupaten Tangerang) (Text)"^^ . . . "PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA \r\nJUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI \r\nCITRA MEREK\r\n(Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa \r\nKabupaten Tangerang) (Text)"^^ . . "HTML Summary of #59685 \n\nPENGARUH KUALITAS PRODUK DAN LAYANAN PURNA \nJUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI \nCITRA MEREK \n(Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa \nKabupaten Tangerang)\n\n" . "text/html" . . . "HB Economic Theory"@en . . . "HC Economic History and Conditions"@en . . . "HN Social history and conditions. Social problems. Social reform"@en . .