…
comment: The repository administrator has not yet configured an RDF license.
primary topic: PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI CITRA MEREK (Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa Kabupaten Tangerang)

PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI CITRA MEREK (Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa Kabupaten Tangerang)
type: Thesis
type: Article
abstract: This study aims to analyze the influence of Product Quality and After-Sales Service on Customer Satisfaction, as well as examine the role of Brand Image as a mediating variable among consumers of the Wuling Air EV in Cikupa, Tangerang Regency. The research is motivated by the decline in sales and the existence of research gaps in previous studies, particularly regarding the inconsistent finfings on the relationships among the variables. A quantitative research method was employed using a purposive sampling technique targeting Wuling Air EV owners who have used the vehicle for at least three months. Data were collected through questionnaires and analyzed using Partial Least Square (PLS) to evaluate both direct and indirect relationships between variables. The results indicate that: (1) Product Quality has a positive and significant effect on Customer Satisfaction; (2) After-Sales Service has a positive and significant effect on Customer Satisfaction; (3) Product Quality has a positive and significant effect on Brand Image; (4) After-Sales Service has a positive and significant effect on Brand Image; (5) Brand Image has a positive and significant effect on Customer Satisfaction; (6) Brand Image partially mediates the influence of Product Quality on Customer Satisfaction; and (7) Brand Image partially mediates the influence of After-Sales Service on Customer Satisfaction. Overall, the findings reinforce that improved product quality and after-sales service, supported by a strong brand image, significantly enchance consumer’s customer satisfaction toward the Wuling Air EV. These insights are expected to provide strategic recommendations for the company in strengthening competitiveness within the electric vehicle industry. Product Quality, After-Sales Service, Brand Image, Customer Satisfaction
date: 2026
status: published
creator: Tri Lestari Dewi
author list: authors
THS: Liza Mumtazah Damarwulan
THS: Yanto Azie Setya
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI CITRA MEREK (Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa Kabupaten Tangerang) (Text)
subject: HB Economic Theory
subject: HC Economic History and Conditions
subject: HN Social history and conditions. Social problems. Social reform

PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI CITRA MEREK (Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa Kabupaten Tangerang) (Text)
type: Document

PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI CITRA MEREK (Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa Kabupaten Tangerang) (Text)
type: Document

PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI CITRA MEREK (Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa Kabupaten Tangerang) (Text)
type: Document

PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI CITRA MEREK (Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa Kabupaten Tangerang) (Text)
type: Document

PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI CITRA MEREK (Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa Kabupaten Tangerang) (Text)
type: Document

PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI CITRA MEREK (Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa Kabupaten Tangerang) (Text)
type: Document

PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI CITRA MEREK (Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa Kabupaten Tangerang) (Text)
type: Document

PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI CITRA MEREK (Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa Kabupaten Tangerang) (Text)
type: Document

PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI CITRA MEREK (Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa Kabupaten Tangerang) (Text)
type: Document

Universitas Sultan Ageng Tirtayasa
type: Organization

Manajemen, Universitas Sultan Ageng Tirtayasa
type: Organization

Tri Lestari Dewi
type: Person
given name: Tri
family name: Lestari Dewi

Yanto Azie Setya
type: Person
given name: Yanto Azie
family name: Setya

Liza Mumtazah Damarwulan
type: Person
given name: Liza Mumtazah
family name: Damarwulan

Fakultas Ekonomi dan Bisnis
type: Organization

Jurusan Manajemen
type: Organization

https://eprints.untirta.ac.id/59685/
title: HTML Summary of #59685 PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI CITRA MEREK (Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa Kabupaten Tangerang)
format: text/html
primary topic: PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI CITRA MEREK (Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa Kabupaten Tangerang)

HB Economic Theory
type: Concept

HC Economic History and Conditions
type: Concept

HN Social history and conditions. Social problems. Social reform
type: Concept