relation: https://eprints.untirta.ac.id/59685/
title: PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA   JUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI   CITRA MEREK  (Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa   Kabupaten Tangerang)
creator: Lestari Dewi, Tri
subject: HB Economic Theory
subject: HC Economic History and Conditions
subject: HN Social history and conditions. Social problems. Social reform
description: This study aims to analyze the influence of Product Quality and After-Sales   Service on Customer Satisfaction, as well as examine the role of Brand Image as   a mediating variable among consumers of the Wuling Air EV in Cikupa,   Tangerang Regency. The research is motivated by the decline in sales and the   existence of research gaps in previous studies, particularly regarding the   inconsistent finfings on the relationships among the variables. A quantitative   research method was employed using a purposive sampling technique targeting   Wuling Air EV owners who have used the vehicle for at least three months. Data   were collected through questionnaires and analyzed using Partial Least Square   (PLS) to evaluate both direct and indirect relationships between variables. The   results indicate that: (1) Product Quality has a positive and significant effect on   Customer Satisfaction; (2) After-Sales Service has a positive and significant effect   on Customer Satisfaction; (3) Product Quality has a positive and significant effect   on Brand Image; (4) After-Sales Service has a positive and significant effect on   Brand Image; (5) Brand Image has a positive and significant effect on Customer   Satisfaction; (6) Brand Image partially mediates the influence of Product Quality   on Customer Satisfaction; and (7) Brand Image partially mediates the influence of   After-Sales Service on Customer Satisfaction. Overall, the findings reinforce that   improved product quality and after-sales service, supported by a strong brand   image, significantly enchance consumer’s customer satisfaction toward the   Wuling Air EV. These insights are expected to provide strategic recommendations   for the company in strengthening competitiveness within the electric vehicle  industry.  Product Quality, After-Sales Service, Brand Image, Customer   Satisfaction
date: 2026
type: Thesis
type: NonPeerReviewed
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language: en
identifier: https://eprints.untirta.ac.id/59685/2/Tri%20Lestari%20Dewi_5551210138_CP.pdf
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identifier: https://eprints.untirta.ac.id/59685/3/Tri%20Lestari%20Dewi_5551210138_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/59685/4/Tri%20Lestari%20Dewi_5551210138_01..pdf
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identifier: https://eprints.untirta.ac.id/59685/5/Tri%20Lestari%20Dewi_5551210138_02.pdf
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identifier: https://eprints.untirta.ac.id/59685/6/Tri%20Lestari%20Dewi_5551210138_03.pdf
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identifier: https://eprints.untirta.ac.id/59685/7/Tri%20Lestari%20Dewi_5551210138_04.pdf
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identifier: https://eprints.untirta.ac.id/59685/8/Tri%20Lestari%20Dewi_5551210138_05.pdf
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identifier: https://eprints.untirta.ac.id/59685/9/Tri%20Lestari%20Dewi_5551210138_Ref.pdf
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identifier: https://eprints.untirta.ac.id/59685/10/Tri%20Lestari%20Dewi_5551210138_Lamp.pdf
identifier:   Lestari Dewi, Tri  (2026) PENGARUH KUALITAS PRODUK DAN LAYANAN PURNA JUAL TERHADAP KEPUASAN KONSUMENMELALUI MEDIASI CITRA MEREK (Studi Pada Pemilik Mobil Listrik Wuling Air EV di wilayah Cikupa Kabupaten Tangerang).  S1 thesis, Universitas Sultan Ageng Tirtayasa.