?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Muhamad+Alif&rft.aulast=Permana&rft.au=Permana%2C+Muhamad+Alif&rft.date=2026&rft.inst=UNIVERSITAS+SULTAN+AGENG+TIRTAYASA&rft.title=PENGARUH+BRAND+AMBASSADOR+DAN+BRAND+IMAGE+TERHADAP+PURCHASE+DECISION+DENGAN+CUSTOMER+TRUST+SEBAGAI+VARIABEL+INTERVENING&rft.tpages=144&rft.degree=S1