PENGARUH SERVICESCAPE DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER TRUST SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Empat Coffee and Space di Kota Cilegon)LukmanHidayatullohauthorThis study aims to determine the influence of Servicescape, Customer Experience, and Customer Loyalty, mediated by Customer Trust, on Empat Coffee and Space consumers in Cilegon City. The method used in this study is quantitative research. The population in this study were Empat Coffee and Space consumers in Cilegon City. The sample size of this study was 168 respondents, using Purposive Sampling and Convenience Sampling methods. The data analysis technique used in this study was Structural Equation Modeling (SEM) using the SmartPLS4 analysis tool. The results of this study indicate that: (1) Servicescape has a positive and significant effect on Customer Loyalty; (2) Customer Experience has a positive and significant effect on Customer Loyalty; (3) Customer Trust has a positive and significant effect on Customer Loyalty; (4) Servicescape has a positive and significant effect on Customer Trust; (5) Customer Experience has a positive and significant effect on Customer Trust; (6) Customer Trust mediates the effect of Servicescape on Customer Loyalty; (7) Customer Trust mediates the effect of Customer Experience on Customer Loyalty. Servicescape, Customer Experience, Customer Trust, Customer Loyalty.HB Economic TheoryHC Economic History and Conditions2026UNIVERSITAS SULTAN AGENG TIRTAYASA;MANAJEMENThesis