EPrints Repository UNTIRTAPENGARUH SERVICESCAPE DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER TRUST SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Empat Coffee and Space di Kota Cilegon)LukmanHidayatullohauthorThis study aims to determine the influence of Servicescape, Customer Experience, and Customer Loyalty, mediated by Customer Trust, on Empat Coffee and Space consumers in Cilegon City. The method used in this study is quantitative research. The population in this study were Empat Coffee and Space consumers in Cilegon City. The sample size of this study was 168 respondents, using Purposive Sampling and Convenience Sampling methods. The data analysis technique used in this study was Structural Equation Modeling (SEM) using the SmartPLS4 analysis tool. The results of this study indicate that: (1) Servicescape has a positive and significant effect on Customer Loyalty; (2) Customer Experience has a positive and significant effect on Customer Loyalty; (3) Customer Trust has a positive and significant effect on Customer Loyalty; (4) Servicescape has a positive and significant effect on Customer Trust; (5) Customer Experience has a positive and significant effect on Customer Trust; (6) Customer Trust mediates the effect of Servicescape on Customer Loyalty; (7) Customer Trust mediates the effect of Customer Experience on Customer Loyalty. Servicescape, Customer Experience, Customer Trust, Customer Loyalty.HB Economic TheoryHC Economic History and Conditions2026UNIVERSITAS SULTAN AGENG TIRTAYASA;MANAJEMENThesis

For work being deposited by its own author: In self-archiving this collection of files and associated bibliographic metadata, I grant EPrints Repository UNTIRTA the right to store them and to make them permanently available publicly for free on-line. I declare that this material is my own intellectual property and I understand that EPrints Repository UNTIRTA does not assume any responsibility if there is any breach of copyright in distributing these files or metadata. (All authors are urged to prominently assert their copyright on the title page of their work.)

For work being deposited by someone other than its author: I hereby declare that the collection of files and associated bibliographic metadata that I am archiving at EPrints Repository UNTIRTA) is in the public domain. If this is not the case, I accept full responsibility for any breach of copyright that distributing these files or metadata may entail.

Clicking on the deposit button indicates your agreement to these terms.