@prefix event: <http://purl.org/NET/c4dm/event.owl#> .
  @prefix void: <http://rdfs.org/ns/void#> .
  @prefix cc: <http://creativecommons.org/ns#> .
  @prefix xsd: <http://www.w3.org/2001/XMLSchema#> .
  @prefix geo: <http://www.w3.org/2003/01/geo/wgs84_pos#> .
  @prefix rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#> .
  @prefix dc: <http://purl.org/dc/elements/1.1/> .
  @prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
  @prefix skos: <http://www.w3.org/2004/02/skos/core#> .
  @prefix dct: <http://purl.org/dc/terms/> .
  @prefix ep: <http://eprints.org/ontology/> .
  @prefix foaf: <http://xmlns.com/foaf/0.1/> .
  @prefix owl: <http://www.w3.org/2002/07/owl#> .
  @prefix eprel: <http://eprints.org/relation/> .
  @prefix epid: <http://eprints.untirta.ac.id/id/> .
  @prefix bibo: <http://purl.org/ontology/bibo/> .

<>
	foaf:primaryTopic <http://eprints.untirta.ac.id/id/eprint/59403>;
	rdfs:comment "The repository administrator has not yet configured an RDF license."^^xsd:string .

<http://eprints.untirta.ac.id/id/document/374007>
	rdf:type bibo:Document,
		ep:Document;
	rdfs:label "PENGARUH LIVE STREAMING DAN BRAND IMAGE TERHADAP PURCHASE DECISION YANG\r\n DI MODERASI OLEH PRICE DISCOUNT\r\n(Pengguna Online Shopping Aplikasi Tokopedia) (Text)"^^xsd:string .

<http://eprints.untirta.ac.id/id/document/374051>
	rdf:type bibo:Document,
		ep:Document;
	rdfs:label "PENGARUH LIVE STREAMING DAN BRAND IMAGE TERHADAP PURCHASE DECISION YANG\r\n DI MODERASI OLEH PRICE DISCOUNT\r\n(Pengguna Online Shopping Aplikasi Tokopedia) (Text)"^^xsd:string .

<http://eprints.untirta.ac.id/id/document/374054>
	rdf:type bibo:Document,
		ep:Document;
	rdfs:label "PENGARUH LIVE STREAMING DAN BRAND IMAGE TERHADAP PURCHASE DECISION YANG\r\n DI MODERASI OLEH PRICE DISCOUNT\r\n(Pengguna Online Shopping Aplikasi Tokopedia) (Text)"^^xsd:string .

<http://eprints.untirta.ac.id/id/document/374056>
	rdf:type bibo:Document,
		ep:Document;
	rdfs:label "PENGARUH LIVE STREAMING DAN BRAND IMAGE TERHADAP PURCHASE DECISION YANG\r\n DI MODERASI OLEH PRICE DISCOUNT\r\n(Pengguna Online Shopping Aplikasi Tokopedia) (Text)"^^xsd:string .

<http://eprints.untirta.ac.id/id/document/374070>
	rdf:type bibo:Document,
		ep:Document;
	rdfs:label "PENGARUH LIVE STREAMING DAN BRAND IMAGE TERHADAP PURCHASE DECISION YANG\r\n DI MODERASI OLEH PRICE DISCOUNT\r\n(Pengguna Online Shopping Aplikasi Tokopedia) (Text)"^^xsd:string .

<http://eprints.untirta.ac.id/id/document/374074>
	rdf:type bibo:Document,
		ep:Document;
	rdfs:label "PENGARUH LIVE STREAMING DAN BRAND IMAGE TERHADAP PURCHASE DECISION YANG\r\n DI MODERASI OLEH PRICE DISCOUNT\r\n(Pengguna Online Shopping Aplikasi Tokopedia) (Text)"^^xsd:string .

<http://eprints.untirta.ac.id/id/document/374083>
	rdf:type bibo:Document,
		ep:Document;
	rdfs:label "PENGARUH LIVE STREAMING DAN BRAND IMAGE TERHADAP PURCHASE DECISION YANG\r\n DI MODERASI OLEH PRICE DISCOUNT\r\n(Pengguna Online Shopping Aplikasi Tokopedia) (Text)"^^xsd:string .

<http://eprints.untirta.ac.id/id/document/374090>
	rdf:type bibo:Document,
		ep:Document;
	rdfs:label "PENGARUH LIVE STREAMING DAN BRAND IMAGE TERHADAP PURCHASE DECISION YANG\r\n DI MODERASI OLEH PRICE DISCOUNT\r\n(Pengguna Online Shopping Aplikasi Tokopedia) (Text)"^^xsd:string .

<http://eprints.untirta.ac.id/id/document/374102>
	dct:hasPart <https://eprints.untirta.ac.id/59403/9/IVAN%20RAMADHAN_5551210116_LAMP..pdf>;
	ep:hasFile <https://eprints.untirta.ac.id/59403/9/IVAN%20RAMADHAN_5551210116_LAMP..pdf>;
	rdf:type bibo:Document,
		ep:Document;
	rdfs:label "PENGARUH LIVE STREAMING DAN BRAND IMAGE TERHADAP PURCHASE DECISION YANG\r\n DI MODERASI OLEH PRICE DISCOUNT\r\n(Pengguna Online Shopping Aplikasi Tokopedia) (Text)"^^xsd:string .

<http://eprints.untirta.ac.id/id/eprint/59403#authors>
	rdf:_1 <http://eprints.untirta.ac.id/id/person/ext-5551210116> .

<http://eprints.untirta.ac.id/id/eprint/59403>
	<http://www.loc.gov/loc.terms/relators/THS> <http://eprints.untirta.ac.id/id/person/ext-196909242001121001>,
		<http://eprints.untirta.ac.id/id/person/ext-197708122008122002>;
	bibo:abstract "This study aims to analyze the effect of live streaming and brand image on purchase decision with price discount as a moderating variable. This study uses a quantitative approach with a survey method. Data were collected through the distribution of questionnaires to respondents who had made product purchases through the Tokopedia platform. The sampling technique used was purposive sampling, with a total of 140 respondents. The data analysis method used was Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS software. \r\nThe results of the study show that live streaming, brand image, and price discount have a positive and significant effect. The results of the moderation effect test show that price discount is able to moderate by strengthening the relationship between live streaming and purchase decision, and price discount is proven to play a moderating variable that weakens the relationship between brand image and purchase decision."^^xsd:string;
	bibo:authorList <http://eprints.untirta.ac.id/id/eprint/59403#authors>;
	bibo:status <http://purl.org/ontology/bibo/status/published>;
	dct:creator <http://eprints.untirta.ac.id/id/org/ext-35dbbeb1fc8f38af8b7098d55f3acc97>,
		<http://eprints.untirta.ac.id/id/org/ext-0856b02b011e7f0732df38d4a4d2a111>,
		<http://eprints.untirta.ac.id/id/org/ext-3124b3e75941978981093ce9489cf2b9>,
		<http://eprints.untirta.ac.id/id/person/ext-5551210116>;
	dct:date "2026";
	dct:isPartOf <http://eprints.untirta.ac.id/id/repository>;
	dct:issuer <http://eprints.untirta.ac.id/id/org/ext-0856b02b011e7f0732df38d4a4d2a111>,
		<http://eprints.untirta.ac.id/id/org/ext-ae6289391754668d6ac2ab2607d6cc71>;
	dct:subject <http://eprints.untirta.ac.id/id/subject/H1>,
		<http://eprints.untirta.ac.id/id/subject/HB>;
	dct:title "PENGARUH LIVE STREAMING DAN BRAND IMAGE TERHADAP PURCHASE DECISION YANG\r\n DI MODERASI OLEH PRICE DISCOUNT\r\n(Pengguna Online Shopping Aplikasi Tokopedia)"^^xsd:string;
	ep:hasDocument <http://eprints.untirta.ac.id/id/document/374007>,
		<http://eprints.untirta.ac.id/id/document/374051>,
		<http://eprints.untirta.ac.id/id/document/374054>,
		<http://eprints.untirta.ac.id/id/document/374056>,
		<http://eprints.untirta.ac.id/id/document/374070>,
		<http://eprints.untirta.ac.id/id/document/374074>,
		<http://eprints.untirta.ac.id/id/document/374083>,
		<http://eprints.untirta.ac.id/id/document/374090>,
		<http://eprints.untirta.ac.id/id/document/374102>;
	rdf:type bibo:Article,
		bibo:Thesis,
		ep:EPrint,
		ep:ThesisEPrint;
	rdfs:seeAlso <https://eprints.untirta.ac.id/59403/> .

<http://eprints.untirta.ac.id/id/subject/H1>
	rdf:type skos:Concept;
	skos:prefLabel "H Social Sciences (General)"@en .

<http://eprints.untirta.ac.id/id/subject/HB>
	rdf:type skos:Concept;
	skos:prefLabel "HB Economic Theory"@en .

<https://eprints.untirta.ac.id/59403/9/IVAN%20RAMADHAN_5551210116_LAMP..pdf>
	rdfs:label "IVAN RAMADHAN_5551210116_LAMP..pdf"^^xsd:string .

<https://eprints.untirta.ac.id/59403/>
	dc:format "text/html";
	dc:title "HTML Summary of #59403 \n\nPENGARUH LIVE STREAMING DAN BRAND IMAGE TERHADAP PURCHASE DECISION YANG&#13;\n DI MODERASI OLEH PRICE DISCOUNT&#13;\n(Pengguna Online Shopping Aplikasi Tokopedia)\n\n";
	foaf:primaryTopic <http://eprints.untirta.ac.id/id/eprint/59403> .

<http://eprints.untirta.ac.id/id/org/ext-35dbbeb1fc8f38af8b7098d55f3acc97>
	foaf:name "MANAJEMEN"^^xsd:string;
	rdf:type foaf:Organization .

<http://eprints.untirta.ac.id/id/org/ext-0856b02b011e7f0732df38d4a4d2a111>
	dct:hasPart <http://eprints.untirta.ac.id/id/org/ext-ae6289391754668d6ac2ab2607d6cc71>;
	foaf:name "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^xsd:string;
	rdf:type foaf:Organization .

<http://eprints.untirta.ac.id/id/org/ext-3124b3e75941978981093ce9489cf2b9>
	foaf:name "FAKULTAS EKONOMI DAN BISNIS"^^xsd:string;
	rdf:type foaf:Organization .

<http://eprints.untirta.ac.id/id/org/ext-ae6289391754668d6ac2ab2607d6cc71>
	dct:isPartOf <http://eprints.untirta.ac.id/id/org/ext-0856b02b011e7f0732df38d4a4d2a111>;
	foaf:name "MANAJEMEN, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^xsd:string;
	rdf:type foaf:Organization .

<http://eprints.untirta.ac.id/id/person/ext-5551210116>
	foaf:familyName "Ramadhan"^^xsd:string;
	foaf:givenName "Ivan"^^xsd:string;
	foaf:name "Ivan Ramadhan"^^xsd:string;
	rdf:type foaf:Person .

<http://eprints.untirta.ac.id/id/person/ext-196909242001121001>
	foaf:familyName "Supriadi"^^xsd:string;
	foaf:givenName "Asep"^^xsd:string;
	foaf:name "Asep Supriadi"^^xsd:string;
	rdf:type foaf:Person .

<http://eprints.untirta.ac.id/id/person/ext-197708122008122002>
	foaf:familyName "Nufus"^^xsd:string;
	foaf:givenName "Hayati"^^xsd:string;
	foaf:name "Hayati Nufus"^^xsd:string;
	rdf:type foaf:Person .