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primary topic: PENGARUH LOKASI DAN FASILITAS DI COFFEE SHOP BUNA INDONESIA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN

PENGARUH LOKASI DAN FASILITAS DI COFFEE SHOP BUNA INDONESIA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN
type: Thesis
type: Article
abstract: The development of modern lifestyles has led to increased business opportunities in the culinary sector, one of which is coffee shops. The city of Cilegon has experienced significant growth in this industry, which not only serves as a place to enjoy coffee, but also as a space for socializing, working, and relaxing. This study aims to determine the influence of location and facilities on consumer purchasing decisions at Coffee Shop Buna Indonesia. The research used a non-probability sampling method with purposive sampling technique, with the criteria of respondents being at least 18 years old and having made a dine-in purchase. A total of 75 respondents were sampled. Primary data was obtained through questionnaires and processed using SPSS 21.0, through validity and reliability tests, as well as multiple linear regression analysis that met the classical assumptions. The results showed a regression model of Y = 2,834 + 0,650X1 + 0,230X2 + e. The location variable (X1) had a positive and significant effect on purchasing decisions with a T-value of 5.804 > T-table 1.993 and a significance of 0.00 < 0.05. The facility variable (X2) also has a positive and significant effect with a T-value of 2.236 > Ttable 1.993 and a significance of 0.03 < 0.05. Simultaneously, location and facilities have a significant effect on purchasing decisions, as indicated by an Fcount value of 39.611 > Ftable 3.12 with a significance of 0.000 < 0.05. Thus, both variables are proven to play an important role in influencing consumer purchasing decisions at Coffee Shop Buna Indonesia.
date: 2026-03-12
status: published
creator: NAJWA SYAHANA
author list: authors
THS: DIAN ANGGRAENI
THS: JOHAN SETIAWAN
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH LOKASI DAN FASILITAS DI COFFEE SHOP BUNA INDONESIA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Text)
subject: H Social Sciences (General)
subject: HF Commerce

PENGARUH LOKASI DAN FASILITAS DI COFFEE SHOP BUNA INDONESIA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Text)
type: Document

PENGARUH LOKASI DAN FASILITAS DI COFFEE SHOP BUNA INDONESIA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Text)
type: Document

PENGARUH LOKASI DAN FASILITAS DI COFFEE SHOP BUNA INDONESIA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Text)
type: Document

PENGARUH LOKASI DAN FASILITAS DI COFFEE SHOP BUNA INDONESIA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Text)
type: Document

PENGARUH LOKASI DAN FASILITAS DI COFFEE SHOP BUNA INDONESIA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Text)
type: Document

PENGARUH LOKASI DAN FASILITAS DI COFFEE SHOP BUNA INDONESIA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Text)
type: Document

PENGARUH LOKASI DAN FASILITAS DI COFFEE SHOP BUNA INDONESIA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Text)
type: Document

PENGARUH LOKASI DAN FASILITAS DI COFFEE SHOP BUNA INDONESIA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Text)
type: Document

UNIVERSITAS SULTAN AGENG TIRTAYASA
type: Organization

AGRIBISNIS, UNIVERSITAS SULTAN AGENG TIRTAYASA
type: Organization

JOHAN SETIAWAN
type: Person
given name: JOHAN
family name: SETIAWAN

DIAN ANGGRAENI
type: Person
given name: DIAN
family name: ANGGRAENI

NAJWA SYAHANA
type: Person
given name: NAJWA
family name: SYAHANA

FAKULTAS PERTANIAN
type: Organization

JURUSAN AGRIBISNIS
type: Organization

HTML Summary of #59218 PENGARUH LOKASI DAN FASILITAS DI COFFEE SHOP BUNA INDONESIA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN
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primary topic: PENGARUH LOKASI DAN FASILITAS DI COFFEE SHOP BUNA INDONESIA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN

H Social Sciences (General)
type: Concept

HF Commerce
type: Concept