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primary topic: ANALISIS STRUCTURE, CONDUCT, PERFORMANCE(SCP), SWOT, DAN MIX MARKETING 4PPADA INDUSTRI BATTERY ELECTRIC VEHICLE (BEV) DI INDONESIA

ANALISIS STRUCTURE, CONDUCT, PERFORMANCE(SCP), SWOT, DAN MIX MARKETING 4PPADA INDUSTRI BATTERY ELECTRIC VEHICLE (BEV) DI INDONESIA
type: Thesis
type: Article
abstract: The battery electric vehicle (BEV) industry in Indonesia has experienced substantial expansion in line with the government’s commitment to accelerating the energy transition. Despite this progress, the sector continues to encounter several constraints, including a concentrated market structure, insufficient supporting infrastructure, and intensifying rivalry among firms. Accordingly, a thorough analysis is required to assess the industry from the perspectives of market structure, firm conduct, and overall performance.This research examines the BEV passenger car industry in Indonesia using the Structure–Conduct–Performance (SCP) framework and develops strategic recommendations through SWOT analysis and the 4P Marketing Mix approach. The study utilizes secondary data covering the 2020–2025 period obtained from Gabungan Industri Kendaraan Bermotor Indonesia (GAIKINDO), Badan Pusat Statistik (BPS), and Kementerian Perindustrian Republik Indonesia, complemented by primary data collected through interviews and expert questionnaires. The findings reveal that the BEV industry exhibits an oligopolistic market structure with a relatively high concentration level. Firm conduct is reflected in competitive pricing policies, product differentiation strategies, and the expansion of distribution channels and promotional activities. In terms of performance, the industry demonstrates a positive trend in revenue growth. The SWOT assessment positions BYD and Wuling Motors within an aggressive growth strategy quadrant, implying the necessity to reinforce innovation in product development, pricing, distribution, and promotion to enhance the competitiveness of Indonesia’s BEV industry
date: 2026-03-10
creator: FAUZAN MEBIANTO
author list: authors
THS: Sirajuddin Sirajuddin
THS: Shanti Kirana Anggraeni
type: EPrint
type: ThesisEPrint
is part of: repository
has document: ANALISIS STRUCTURE, CONDUCT, PERFORMANCE(SCP), SWOT, DAN MIX MARKETING 4PPADA INDUSTRI BATTERY ELECTRIC VEHICLE (BEV) DI INDONESIA (Text)
subject: HD Industries. Land use. Labor
subject: T Technology (General)

ANALISIS STRUCTURE, CONDUCT, PERFORMANCE(SCP), SWOT, DAN MIX MARKETING 4PPADA INDUSTRI BATTERY ELECTRIC VEHICLE (BEV) DI INDONESIA (Text)
type: Document
has file: Fauzan Naufal Mebianto_3333200072_02.pdf
has part: Fauzan Naufal Mebianto_3333200072_02.pdf

ANALISIS STRUCTURE, CONDUCT, PERFORMANCE(SCP), SWOT, DAN MIX MARKETING 4PPADA INDUSTRI BATTERY ELECTRIC VEHICLE (BEV) DI INDONESIA (Text)
type: Document
has file: Fauzan Naufal Mebianto_3333200072_03.pdf
has part: Fauzan Naufal Mebianto_3333200072_03.pdf

ANALISIS STRUCTURE, CONDUCT, PERFORMANCE(SCP), SWOT, DAN MIX MARKETING 4PPADA INDUSTRI BATTERY ELECTRIC VEHICLE (BEV) DI INDONESIA (Text)
type: Document
has file: Fauzan Naufal Mebianto_3333200072_03.pdf
has part: Fauzan Naufal Mebianto_3333200072_03.pdf

ANALISIS STRUCTURE, CONDUCT, PERFORMANCE(SCP), SWOT, DAN MIX MARKETING 4PPADA INDUSTRI BATTERY ELECTRIC VEHICLE (BEV) DI INDONESIA (Text)
type: Document
has file: Fauzan Naufal Mebianto_3333200072_04.pdf
has part: Fauzan Naufal Mebianto_3333200072_04.pdf

ANALISIS STRUCTURE, CONDUCT, PERFORMANCE(SCP), SWOT, DAN MIX MARKETING 4PPADA INDUSTRI BATTERY ELECTRIC VEHICLE (BEV) DI INDONESIA (Text)
type: Document
has file: Fauzan Naufal Mebianto_3333200072_05.pdf
has part: Fauzan Naufal Mebianto_3333200072_05.pdf

ANALISIS STRUCTURE, CONDUCT, PERFORMANCE(SCP), SWOT, DAN MIX MARKETING 4PPADA INDUSTRI BATTERY ELECTRIC VEHICLE (BEV) DI INDONESIA (Text)
type: Document

ANALISIS STRUCTURE, CONDUCT, PERFORMANCE(SCP), SWOT, DAN MIX MARKETING 4PPADA INDUSTRI BATTERY ELECTRIC VEHICLE (BEV) DI INDONESIA (Text)
type: Document
has file: Fauzan Naufal Mebianto_3333200072_Ref.pdf
has part: Fauzan Naufal Mebianto_3333200072_Ref.pdf

ANALISIS STRUCTURE, CONDUCT, PERFORMANCE(SCP), SWOT, DAN MIX MARKETING 4PPADA INDUSTRI BATTERY ELECTRIC VEHICLE (BEV) DI INDONESIA (Text)
type: Document
has file: Fauzan Naufal Mebianto_3333200072_Lamp.pdf
has part: Fauzan Naufal Mebianto_3333200072_Lamp.pdf

ANALISIS STRUCTURE, CONDUCT, PERFORMANCE(SCP), SWOT, DAN MIX MARKETING 4PPADA INDUSTRI BATTERY ELECTRIC VEHICLE (BEV) DI INDONESIA (Text)
type: Document
has file: Fauzan Naufal Mebianto_3333200072_CP.pdf
has part: Fauzan Naufal Mebianto_3333200072_CP.pdf

ANALISIS STRUCTURE, CONDUCT, PERFORMANCE(SCP), SWOT, DAN MIX MARKETING 4PPADA INDUSTRI BATTERY ELECTRIC VEHICLE (BEV) DI INDONESIA (Text)
type: Document
has file: Fauzan Naufal Mebianto_3333200072_01.pdf
has part: Fauzan Naufal Mebianto_3333200072_01.pdf

ANALISIS STRUCTURE, CONDUCT, PERFORMANCE(SCP), SWOT, DAN MIX MARKETING 4PPADA INDUSTRI BATTERY ELECTRIC VEHICLE (BEV) DI INDONESIA (Text)
type: Document
has file: Fauzan Naufal Mebianto_3333200072_Fulltext.pdf
has part: Fauzan Naufal Mebianto_3333200072_Fulltext.pdf

Fakultas Teknik Universitas Sultan Ageng Tirtayasa
type: Organization

TEKNIK INDUSTRI, Fakultas Teknik Universitas Sultan Ageng Tirtayasa
type: Organization

Sirajuddin Sirajuddin
type: Person
given name: Sirajuddin
family name: Sirajuddin

FAUZAN MEBIANTO
type: Person
given name: FAUZAN
family name: MEBIANTO

Shanti Kirana Anggraeni
type: Person
given name: Shanti Kirana
family name: Anggraeni

UNIVERSITAS SULTAN AGENG TIRTAYASA
type: Organization

FAKULTAS TEKNIK
type: Organization

JURUSAN TEKNIK INDUSTRI
type: Organization

HTML Summary of #59149 ANALISIS STRUCTURE, CONDUCT, PERFORMANCE(SCP), SWOT, DAN MIX MARKETING 4PPADA INDUSTRI BATTERY ELECTRIC VEHICLE (BEV) DI INDONESIA
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primary topic: ANALISIS STRUCTURE, CONDUCT, PERFORMANCE(SCP), SWOT, DAN MIX MARKETING 4PPADA INDUSTRI BATTERY ELECTRIC VEHICLE (BEV) DI INDONESIA

HD Industries. Land use. Labor
type: Concept

T Technology (General)
type: Concept