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PENGARUH PERSEPSI RISIKO, KEPERCAYAAN, KEMUDAHAN, DAN MANFAAT TERHADAP KEPUTUSAN PENGGUNAAN QRIS DALAM PEMBELIAN KOMODITAS PERTANIAN DI PASAR ANYAR TANGERANG
This study aims to analyze the influence of consumer perceptions on the decision to use Quick Response Code Indonesian Standard (QRIS) in purchasing agricultural commodities at Pasar Anyar, Tangerang. The research was conducted from September to December 2025 using a quantitative approach with a survey method. A total of 100 respondents using accidental sampling techniques. Data were collected through questionnaires distributed via Google Form and analyzed using multiple linear regression with SPSS software. The study examines four independent variables: perceived risk, trust, perceived ease of use, and perceived usefulness, in relation to the dependent variable—purchase decision. The results indicate that perceived usefulness, trust, and perceived ease of use have a positive and significant influence on consumers’ decisions to use QRIS, while perceived risk shows a negative but insignificant effect. This finding implies that household consumers tend to adopt QRIS when they perceive the system as beneficial, reliable, and easy to use. The study highlights the importance of increasing digital literacy and building consumer trust to strengthen the adoption of digital payments in traditional markets. Overall, the research contributes to understanding consumer behavior in digital payment adoption within the agricultural trade sector, particularly in traditional markets like Pasar Anyar Tangerang.
AGRIBISNIS, UNIVERSITAS SULTAN AGENG TIRTAYASA
PENGARUH PERSEPSI RISIKO, KEPERCAYAAN, KEMUDAHAN, DAN MANFAAT TERHADAP KEPUTUSAN PENGGUNAAN QRIS DALAM PEMBELIAN KOMODITAS PERTANIAN DI PASAR ANYAR TANGERANG (Text)
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S Agriculture (General)