eprintid: 58767
rev_number: 23
eprint_status: archive
userid: 1274
dir: disk0/00/05/87/67
datestamp: 2026-02-27 07:07:54
lastmod: 2026-02-27 07:07:54
status_changed: 2026-02-27 07:07:54
type: thesis
metadata_visibility: show
creators_name: Nugroho, Irham Ali
creators_id: 4441190082
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Sulaeni, Sulaeni
contributors_name: Gunawan, Gugun
contributors_id: 196901312001121001
contributors_id: 196211102000121001
corp_creators: Universitas Sultan Ageng Tirtayasa
corp_creators: Fakultas Pertanian
corp_creators: Jurusan Agribisnis
title: ANALISIS KELAYALAKAN FINANSIAL STIK UBI UNGU PADA
USAHA RUMAH TANGGA DUA PUTRI, DESA CIKUPA,
KECAMATAN CIKUPA, KABUPATEN TANGERANG.
ispublished: pub
subjects: S1
subjects: SK
divisions: FAPERTA
divisions: Agri
full_text_status: restricted
note: Rumah Tangga Dua Putri adalah usaha rumah tangga penghasil stik ubi ungu di Kecamatan Cikupa, Kabupaten Tangerang, yang dianalisis berdasarkan aspek keuangan dan non-keuangan. Penelitian ini menggunakan metode survei dengan pendekatan kualitatif-kuantitatif dan menggunakan analisis kelayakan investasi melalui Net Present Value (NPV), Net Benefit Cost Ratio (Net B/C), Gross Benefit Cost Ratio (Gross B/C), Internal Rate of Return (IRR), dan Payback Period (PP), beserta analisis sensitivitas. Hasil penelitian menunjukkan bahwa usaha ini layak, dengan NPV sebesar Rp 42.895.476,-, Net B/C sebesar 4,19, Gross B/C sebesar 1,096, IRR sebesar 75%, dan periode pengembalian modal selama 2 tahun 6 bulan. Aspek non-keuangan seperti pasar, manajemen, teknis, dan faktor hukum juga mendukung kelayakan usaha. Analisis sensitivitas menunjukkan bahwa bisnis tetap layak jika terjadi penurunan penjualan sebesar 5% atau peningkatan biaya bahan baku sebesar 5% secara terpisah, tetapi menjadi tidak layak jika terjadi penurunan penjualan sebesar 10% atau keduanya secara bersamaan. 
Kata kunci: Analisis kelayakan, stik ubi ungu, usaha rumah tangga, analisis keuangan, analisis sensitivitas
abstract: Rumah Tangga Dua Putri is a household business producing purple sweet potato sticks in Cikupa District, Tangerang Regency, based on financial and non-financial aspects. The research employed a survey method with a qualitative-quantitative approach and used investment feasibility analysis through Net Present Value (NPV), Net Benefit Cost Ratio (Net B/C), Gross Benefit Cost Ratio (Gross B/C), Internal Rate of Return (IRR), and Payback Period (PP), along with sensitivity analysis. Results indicate that the business is feasible, with an NPV of Rp 42.895.476,-., Net B/C of 4.19, Gross B/C of 1.096, IRR of 75%, and a payback period of 2 years and 6 months. Non-financial aspects such as market, management, technical, and legal factors also support feasibility. Sensitivity analysis shows the business remains feasible under a 5% decrease in sales or a 5% increase in raw material costs independently, but becomes unfeasible if 10% decrease in slae or both occur simultaneously. 

Keywords: Feasibility analysis, purple sweet potato sticks, household business, financial analysis, sensitivity analysis
date: 2026-02-25
date_type: published
pages: 105
institution: Universitas Sultan Ageng Tirtayasa
department: Agribisnis
thesis_type: sarjana
thesis_name: sarjana
citation:   Nugroho, Irham Ali  (2026) ANALISIS KELAYALAKAN FINANSIAL STIK UBI UNGU PADA USAHA RUMAH TANGGA DUA PUTRI, DESA CIKUPA, KECAMATAN CIKUPA, KABUPATEN TANGERANG.  S1 thesis, Universitas Sultan Ageng Tirtayasa.   
document_url: https://eprints.untirta.ac.id/58767/1/Irham%20Ali%20Nugroho_4441190082_Fulltext.pdf
document_url: https://eprints.untirta.ac.id/58767/2/Irham%20Ali%20Nugroho_4441190082_01.pdf
document_url: https://eprints.untirta.ac.id/58767/4/Irham%20Ali%20Nugroho_4441190082_02.pdf
document_url: https://eprints.untirta.ac.id/58767/5/Irham%20Ali%20Nugroho_4441190082_03.pdf
document_url: https://eprints.untirta.ac.id/58767/6/Irham%20Ali%20Nugroho_4441190082_04.pdf
document_url: https://eprints.untirta.ac.id/58767/7/Irham%20Ali%20Nugroho_4441190082_05.pdf
document_url: https://eprints.untirta.ac.id/58767/8/Irham%20Ali%20Nugroho_4441190082_Reference.pdf
document_url: https://eprints.untirta.ac.id/58767/9/Irham%20Ali%20Nugroho_4441190082_Lampiran.pdf