%0 Thesis %9 S1 %A ATMA TAHER, MUHAMMAD %A UNIVERSITAS SULTAN AGENG TIRTAYASA, %A FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN, %A JURUSAN PENDIDIKAN PANCASILA DAN KEWARGANEGARAAN, %B PENDIDIKAN PANCASILA DAN KEWARGANEGARAAN %D 2026 %F eprintuntirta:58646 %I UNIVERSITAS SULTAN AGENG TIRTAYASA %P 384 %T PERAN PEMERINTAH DESA MARGASARI DALAM MENINGKATKAN PELAYANAN ADMINISTRASI KEPENDUDUKAN %U https://eprints.untirta.ac.id/58646/ %X This research aims to describe how the role of village government can improve population administration services. This research uses descriptive qualitative research methods and data collection is carried out through observation, interviews and documentation. The research results show that the role of the Margasari village government is implemented through the strategy, obstacles and challenges, opportunities and potential stages. At the strategy stage, the village government carries out outreach to improve administrative services, competency training for village officials, use of information technology, improve infrastructure and supporting facilities. At the obstacle and challenge stage, the village government has a lack of literacy among village officials regarding the implementation of administrative services, limited village budget for training, lack of skill in using digital technology for village officials, lack of availability of technological devices in administrative services, limited access to digital technology, lack of motivation and low awareness of village officials, uneven quality of digital infrastructure, lack of thorough planning for public services. At the opportunity and potential stage, the village government has efforts related to using the village website portal to increase digital integration, empowering village operational budgets through local product businesses, wider access to information to speed up services, increasing investment attractiveness in the service sector, improving the quality of modern services in the digital public service sector, improving and strengthening the local production ecosystem, increasing public trust in administrative services to the maximum, increasing competitiveness among village officials regarding service quality. Overall, the role of the Margasari village government in Margasari Village can contribute positively in improving population administration services such as socialization, competency training, use of technology, improving infrastructure and facilities. Keywords: Services, Government Apparatus, Margasari Village. %Z Penelitian ini bertujuan untuk mendeskripsikan bagaimana peran pemerintah desa dapat meningkatkan pelayanan administrasi kependudukan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dan pengumpulan data dilakukan melalaui observasi, wawancara dan dokumentasi. Adapun hasil penelitian menunjukkan bahwa peran pemerintah desa margasari dilaksanakan melalui tahap strategi, hambatan dan tantangan, peluang dan potensi. Pada tahap strategi, pemerintah desa melakukan sosialisasi peningkatan pelayanan administrasi, pelatihan kompetensi aparat desa, pemanfaatan teknologi informasi, peningkatan infrastrukur dan sarana pendukung. Pada tahap hambatan dan tantangan, pemerintah desa memiliki kurangnya literasi aparat desa terhadap pelaksanaan pelayanan administrasi, keterbatasan anggaran desa untuk pelatihan, kurang mahirnya penggunaan teknologi digital aparat desa, kurangnya ketersediaan perangkat teknologi dalam pelayanan administrasi, keterbatasan akses terhadap teknologi digital, kurangnya motivasi dan kesadaran yang rendah aparat desa, kualitas infrastruktur digital yang belum merata, kurangnya perencanaan yang matang terhadap pelayanan publik. Pada tahap peluang dan potensi, pemerintah desa memiliki upaya terkait penggunaan portal website desa dalam meningkatkan integrasi digital, pemberdayaan anggaran operasional desa melalui usaha produk lokal, akses informasi yang lebih luas dalam mempercepat pelayanan, peningkatan daya tarik investasi terhadap sektor pelayanan, meningkatkan kualitas pelayanan yang modern dalam sektor pelayanan publik digital, peningkatan dan penguatan ekosistem produksi lokal, meningkatkan kepercayaan masyarakat terhadap pelayanan administrasi secara maksimal, peningkatan daya saing antar aparat desa terhadap kualitas pelayanan. Secara keseluruhan peran pemerintah desa margasari di Desa Margasari dapat berkontribusi positif dalam meningkatkan pelayanan administrasi kependudukuam seperti sosialisasi, pelatihan kompetensi, pemanfaatan teknologi, peningkatan infrastrukur dan sarana pendukung. Kata Kunci: Pelayanan Administrasi, Aparat Pemerintah, Desa Margasari.