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STRATEGI BAURAN PEMASARAN: UPAYA MENINGKATKAN PENJUALAN PERUMAHAN KPR KOMERSIL TULIP RANGKAS RESIDENCE
This study aims to determine the application of marketing mix strategies and the most focused marketing mix components in efforts to increase sales of Tulip Rangkas Residence Commercial Mortgage Housing. The issues examined relate to declining home sales amid increasing competition and weakening economic conditions. The writing method used is a qualitative research method with primary data obtained through in-depth interviews with supervisors and residents of the housing complex, direct observation in the field, and documentation of sales data and marketing activities. The data was analyzed to describe the application of the 4Ps marketing mix, which includes product, price, promotion, and place. The results showed that Tulip Rangkas Residence Housing had implemented all elements of the 4Ps marketing mix. However, promotion was the most focused element and was considered the most effective in increasing consumer interest in purchasing. It is recommended that the company focus on improving the quality of supporting facilities and expanding green areas to increase competitiveness and consumer satisfaction
FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS SULTAN AGENG TIRTAYASA
STRATEGI BAURAN PEMASARAN: UPAYA MENINGKATKAN PENJUALAN PERUMAHAN KPR KOMERSIL TULIP RANGKAS RESIDENCE (Text)
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HB Economic Theory