relation: https://eprints.untirta.ac.id/58638/
title: STRATEGI BAURAN PEMASARAN: UPAYA  MENINGKATKAN PENJUALAN PERUMAHAN KPR  KOMERSIL TULIP RANGKAS RESIDENCE
creator: Agnisa Khoiruninda, Sihombing
subject: HB Economic Theory
description: This study aims to determine the application of marketing mix strategies and the  most focused marketing mix components in efforts to increase sales of Tulip  Rangkas Residence Commercial Mortgage Housing. The issues examined relate to  declining home sales amid increasing competition and weakening economic  conditions. The writing method used is a qualitative research method with primary  data obtained through in-depth interviews with supervisors and residents of the  housing complex, direct observation in the field, and documentation of sales data  and marketing activities. The data was analyzed to describe the application of the  4Ps marketing mix, which includes product, price, promotion, and place. The  results showed that Tulip Rangkas Residence Housing had implemented all  elements of the 4Ps marketing mix. However, promotion was the most focused  element and was considered the most effective in increasing consumer interest in  purchasing. It is recommended that the company focus on improving the quality of  supporting facilities and expanding green areas to increase competitiveness and  consumer satisfaction
date: 2026
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/58638/1/Agnisa%20Khoiruninda%20Sihombing_5502220024_Fulltext.pdf
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language: en
identifier: https://eprints.untirta.ac.id/58638/2/Agnisa%20Khoiruninda%20Sihombing_5502220024_01.pdf
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identifier: https://eprints.untirta.ac.id/58638/3/Agnisa%20Khoiruninda%20Sihombing_5502220024_02.pdf
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identifier: https://eprints.untirta.ac.id/58638/4/Agnisa%20Khoiruninda%20Sihombing_5502220024_03.pdf
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identifier: https://eprints.untirta.ac.id/58638/5/Agnisa%20Khoiruninda%20Sihombing_5502220024_04.pdf
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identifier: https://eprints.untirta.ac.id/58638/6/Agnisa%20Khoiruninda%20Sihombing_5502220024_05.pdf
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identifier: https://eprints.untirta.ac.id/58638/7/Agnisa%20Khoiruninda%20Sihombing_5502220024_Ref.pdf
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language: en
identifier: https://eprints.untirta.ac.id/58638/8/Agnisa%20Khoiruninda%20Sihombing_5502220024_Lamp.pdf
identifier:   Agnisa Khoiruninda, Sihombing  (2026) STRATEGI BAURAN PEMASARAN: UPAYA MENINGKATKAN PENJUALAN PERUMAHAN KPR KOMERSIL TULIP RANGKAS RESIDENCE.  D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.