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PENGARUH HUBUNGAN PARASOSIAL TERHADAP CELEBRITY WORSHIP ANTARA IDOL TXT DAN PENGGEMAR (SURVEI PADA MOA INDONESIA DI APLIKASI WEVERSE)
The growing presence of digital platforms is not only used as a means of entertainment but also as an intensive interactive medium between idols and fans. Interactive features such as feeds, live streaming, and comments on the Weverse app are utilized by fans as a place to interact and build emotional closeness with their idols. One K-Pop boy group that has many fans in Indonesia is Tomorrow X Together (TXT) with its active MOA (Moments of Alwaysness) fandom on Weverse. This phenomenon is interesting when fans, especially Indonesian MOA, utilize the platform to build Parasocial Relationships with their idols. This study aims to determine the extent of the influence of Parasocial Relationships on Celebrity Worship between TXT idols and fans in Indonesia on the Weverse app, with relevance to the concepts of Parasocial Relationships and celebrity worship. This study uses a quantitative approach with a survey method and employs the Uses and Gratification theory. The results of data analysis in this study obtained an R value of 0.930 with a significance of 0.000 < 0.05, indicating that the Parasocial Relationship has a positive and significant effect on celebrity worship. Spearman's Rank correlation value of 0.632 falls into the strong category. The R square value is 0.393, which means that the influence of Parasocial Relationships on Celebrity Worship among Indonesian TXT (MOA) fans on the Weverse app is 39.3%, while the remaining 60.7% is influenced by other variables outside this study.
ILMU KOMUNIKASI, UNIVERSITAS SULTAN AGENG TIRTAYASA
PENGARUH HUBUNGAN PARASOSIAL TERHADAP CELEBRITY WORSHIP ANTARA IDOL TXT DAN PENGGEMAR (SURVEI PADA MOA INDONESIA DI APLIKASI WEVERSE) (Text)
PENGARUH HUBUNGAN PARASOSIAL TERHADAP CELEBRITY WORSHIP ANTARA IDOL TXT DAN PENGGEMAR (SURVEI PADA MOA INDONESIA DI APLIKASI WEVERSE) (Other)
HTML Summary of #58635 PENGARUH HUBUNGAN PARASOSIAL TERHADAP CELEBRITY WORSHIP ANTARA IDOL TXT DAN PENGGEMAR (SURVEI PADA MOA INDONESIA DI APLIKASI WEVERSE)