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primary topic: MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS

MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS
type: Thesis
type: Article
abstract: This study discusses the Marketing Public Relations strategies implemented by Hala Koffie to build brand awareness among its target market. The theories applied in this study are the Segmenting, Targeting, and Positioning (STP) model and the Marketing Public Relations mix theory proposed by Thomas L. Harris, which consists of Publicity, Event, News, Community Involvement, Inform/Image, Lobbying and Negotiating, and Social Responsibility (P.E.N.C.I.L.S). The research method used is a qualitative methodology with a descriptive approach. Data were collected through interviews with several relevant informants, observations by examining the Marketing Public Relations activities of Hala Koffie, and documentation that supports this research. The results indicate that in increasing brand awareness, Hala Koffie plans its target market and determines its business positioning in the market. Hala Koffie implements various activities based on the components of the P.E.N.C.I.L.S theory as indicators in carrying out Marketing Public Relations strategies, such as publishing activities and information through social media and organizing regular event programs that involve music enthusiast communities. However, several aspects of Marketing Public Relations strategies have not yet been implemented by Hala Koffie, including write a news and the implementation of social responsibility programs within the community. Despite the incomplete implementation of certain Marketing Public Relations aspects, Hala Koffie continues to strive to build brand awareness within the community.
date: 2026-02
status: published
creator: RIFVANI VERO RILMAULI GUPTI
author list: authors
THS: YOKI YUSANTO
type: EPrint
type: ThesisEPrint
is part of: repository
has document: MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Text)
has document: MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Image)
has document: MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Other)
subject: Communication

MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Text)
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MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Image)
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MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Text)
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MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Text)
type: Document

MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Text)
type: Document

MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Text)
type: Document

MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Text)
type: Document

MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Text)
type: Document

MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Text)
type: Document

UNIVERSITAS SULTAN AGENG TIRTAYASA
type: Organization

ILMU KOMUNIKASI, UNIVERSITAS SULTAN AGENG TIRTAYASA
type: Organization

RIFVANI VERO RILMAULI GUPTI
type: Person
given name: RIFVANI VERO RILMAULI
family name: GUPTI

YOKI YUSANTO
type: Person
given name: YOKI
family name: YUSANTO

FAKULTAS ILMU SOSIAL DAN ILMU POLITIK
type: Organization

JURUSAN ILMU KOOMUNIKASI
type: Organization

MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Other)
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MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Other)
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MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Other)
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MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Other)
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MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Other)
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MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Other)
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MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Other)
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MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Other)
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MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Other)
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MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Other)
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is volatile version of: MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Text)
is index codes version of: MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Text)
has file: indexcodes.txt
has part: indexcodes.txt

MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Other)
type: Document
is version of: MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Text)
is volatile version of: MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS (Text)
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primary topic: MARKETING PUBLIC RELATIONS HALA KOFFIE DALAM MENINGKATKAN BRAND AWARENESS

Communication
type: Concept
preferred label: Public Relations Science