…
comment: The repository administrator has not yet configured an RDF license.
primary topic: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA

IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA
type: Thesis
type: Article
abstract: The use of social media as a digital marketing tool has become an important strategy for healthcare institutions, particularly in delivering information quickly and visually. This study aims to analyze the implementation of content marketing strategies on Instagram social media at IHC Krakatau Medika Hospital and to identify the obstacles encountered in their implementation. The research method employed is a descriptive qualitative approach, with data collection techniques including interviews, observation, and documentation. The analysis is based on the Marketing 4.0 concept, which consists of goal setting, audience mapping, content planning and creation, distribution, amplification, and content evaluation. The results indicate that Instagram is utilized as a medium for promotion, health education, and twoway communication with the public through informative and humanistic visual content. However, several challenges remain, such as limited time availability of medical personnel, audience diversity, and changes in social media algorithms. This study contributes to the field of health marketing communication through the application of the Marketing 4.0 concept in hospital content marketing strategies on social media
date: 2026
status: published
creator: RAMADHAN NADITYA FAIZA
author list: authors
THS: S.I.Kom., M.M Fadhilah,
THS: S.E.I.. S.Pd. M.Sc. Lina Affifatusholihah,
type: EPrint
type: ThesisEPrint
is part of: repository
has document: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
has document: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Other)
subject: HB Economic Theory

IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
type: Document

IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
type: Document

IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
type: Document

IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
type: Document

IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
type: Document

IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
type: Document

IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
type: Document

UNIVERSITAS SULTAN AGENG TIRTAYASA
type: Organization

FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS SULTAN AGENG TIRTAYASA
type: Organization

RAMADHAN NADITYA FAIZA
type: Person
given name: RAMADHAN
family name: NADITYA FAIZA

S.I.Kom., M.M Fadhilah,
type: Person
given name: S.I.Kom., M.M
family name: Fadhilah,

S.E.I.. S.Pd. M.Sc. Lina Affifatusholihah,
type: Person
given name: S.E.I.. S.Pd. M.Sc.
family name: Lina Affifatusholihah,

Fakultas Ekonomi dan Bisnis
type: Organization

PROGRAM STUDI D-III MANAJEMEN
type: Organization

IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Other)
type: Document
is version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
is volatile version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
is index codes version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
has file: indexcodes.txt
has part: indexcodes.txt

IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Other)
type: Document
is version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
is volatile version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
is index codes version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
has file: indexcodes.txt
has part: indexcodes.txt

IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Other)
type: Document
is version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
is volatile version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
is index codes version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
has file: indexcodes.txt
has part: indexcodes.txt

IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Other)
type: Document
is version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
is volatile version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
is index codes version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
has file: indexcodes.txt
has part: indexcodes.txt

IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Other)
type: Document
is version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
is volatile version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
is index codes version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
has file: indexcodes.txt
has part: indexcodes.txt

IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Other)
type: Document
is version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
is volatile version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
is index codes version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
has file: indexcodes.txt
has part: indexcodes.txt

IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Other)
type: Document
is version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
is volatile version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
is index codes version of: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA (Text)
has file: indexcodes.txt
has part: indexcodes.txt

HTML Summary of #58621 IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA
format: text/html
primary topic: IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA

HB Economic Theory
type: Concept