<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "IMPLEMENTASI STRATEGI CONTENT MARKETING\r\nPADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT\r\nKRAKATAU MEDIKA"^^ . "The use of social media as a digital marketing tool has become an important\r\nstrategy for healthcare institutions, particularly in delivering information\r\nquickly and visually. This study aims to analyze the implementation of content\r\nmarketing strategies on Instagram social media at IHC Krakatau Medika\r\nHospital and to identify the obstacles encountered in their implementation.\r\nThe research method employed is a descriptive qualitative approach, with\r\ndata collection techniques including interviews, observation, and\r\ndocumentation. The analysis is based on the Marketing 4.0 concept, which\r\nconsists of goal setting, audience mapping, content planning and creation,\r\ndistribution, amplification, and content evaluation. The results indicate that\r\nInstagram is utilized as a medium for promotion, health education, and twoway communication with the public through informative and humanistic\r\nvisual content. However, several challenges remain, such as limited time\r\navailability of medical personnel, audience diversity, and changes in social\r\nmedia algorithms. This study contributes to the field of health marketing\r\ncommunication through the application of the Marketing 4.0 concept in\r\nhospital content marketing strategies on social media"^^ . "2026" . . . . . . . . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . . . . . . . . . "RAMADHAN"^^ . "NADITYA FAIZA"^^ . "RAMADHAN NADITYA FAIZA"^^ . . "S.I.Kom., M.M"^^ . "Fadhilah,"^^ . "S.I.Kom., M.M Fadhilah,"^^ . . "S.E.I.. S.Pd. M.Sc."^^ . "Lina Affifatusholihah,"^^ . "S.E.I.. S.Pd. M.Sc. Lina Affifatusholihah,"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "Fakultas Ekonomi dan Bisnis"^^ . . . "PROGRAM STUDI D-III MANAJEMEN"^^ . . . . . . . "IMPLEMENTASI STRATEGI CONTENT MARKETING\r\nPADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT\r\nKRAKATAU MEDIKA (Text)"^^ . . . "IMPLEMENTASI STRATEGI CONTENT MARKETING\r\nPADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT\r\nKRAKATAU MEDIKA (Text)"^^ . . . "IMPLEMENTASI STRATEGI CONTENT MARKETING\r\nPADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT\r\nKRAKATAU MEDIKA (Text)"^^ . . . "IMPLEMENTASI STRATEGI CONTENT MARKETING\r\nPADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT\r\nKRAKATAU MEDIKA (Text)"^^ . . . "IMPLEMENTASI STRATEGI CONTENT MARKETING\r\nPADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT\r\nKRAKATAU MEDIKA (Text)"^^ . . . "IMPLEMENTASI STRATEGI CONTENT MARKETING\r\nPADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT\r\nKRAKATAU MEDIKA (Text)"^^ . . . "IMPLEMENTASI STRATEGI CONTENT MARKETING\r\nPADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT\r\nKRAKATAU MEDIKA (Text)"^^ . . . "IMPLEMENTASI STRATEGI CONTENT MARKETING\r\nPADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT\r\nKRAKATAU MEDIKA (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "IMPLEMENTASI STRATEGI CONTENT MARKETING\r\nPADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT\r\nKRAKATAU MEDIKA (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "IMPLEMENTASI STRATEGI CONTENT MARKETING\r\nPADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT\r\nKRAKATAU MEDIKA (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "IMPLEMENTASI STRATEGI CONTENT MARKETING\r\nPADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT\r\nKRAKATAU MEDIKA (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "IMPLEMENTASI STRATEGI CONTENT MARKETING\r\nPADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT\r\nKRAKATAU MEDIKA (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "IMPLEMENTASI STRATEGI CONTENT MARKETING\r\nPADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT\r\nKRAKATAU MEDIKA (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "IMPLEMENTASI STRATEGI CONTENT MARKETING\r\nPADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT\r\nKRAKATAU MEDIKA (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #58621 \n\nIMPLEMENTASI STRATEGI CONTENT MARKETING \nPADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT \nKRAKATAU MEDIKA\n\n" . "text/html" . . . "HB Economic Theory"@en . .