relation: https://eprints.untirta.ac.id/58621/
title: IMPLEMENTASI STRATEGI CONTENT MARKETING  PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT  KRAKATAU MEDIKA
creator: NADITYA FAIZA, RAMADHAN
subject: HB Economic Theory
description: The use of social media as a digital marketing tool has become an important  strategy for healthcare institutions, particularly in delivering information  quickly and visually. This study aims to analyze the implementation of content  marketing strategies on Instagram social media at IHC Krakatau Medika  Hospital and to identify the obstacles encountered in their implementation.  The research method employed is a descriptive qualitative approach, with  data collection techniques including interviews, observation, and  documentation. The analysis is based on the Marketing 4.0 concept, which  consists of goal setting, audience mapping, content planning and creation,  distribution, amplification, and content evaluation. The results indicate that  Instagram is utilized as a medium for promotion, health education, and twoway communication with the public through informative and humanistic  visual content. However, several challenges remain, such as limited time  availability of medical personnel, audience diversity, and changes in social  media algorithms. This study contributes to the field of health marketing  communication through the application of the Marketing 4.0 concept in  hospital content marketing strategies on social media
date: 2026
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/58621/1/Naditya%20Faiza%20Ramadhan_5502220026_01.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/58621/2/Naditya%20Faiza%20Ramadhan_5502220026_02.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/58621/3/Naditya%20Faiza%20Ramadhan_5502220026_03..pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/58621/4/Naditya%20Faiza%20Ramadhan_5502220026_04.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/58621/5/Naditya%20Faiza%20Ramadhan_5502220026_05.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/58621/6/Naditya%20Faiza%20Ramadhan_5502220026_Lamp.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/58621/7/Naditya%20Faiza%20Ramadhan_5502220026_Fulltext.pdf
identifier:   NADITYA FAIZA, RAMADHAN  (2026) IMPLEMENTASI STRATEGI CONTENT MARKETING PADA MEDIA SOSIAL INSTAGRAM IHC RUMAH SAKIT KRAKATAU MEDIKA.  D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.