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ANALISIS FAKTOR PRODUK, JAMINAN, DAN DAYA TANGGAP TERHADAP KEPUASAN PELANGGAN DENGAN MENGGUNAKAN METODE REGRESI LINEAR DI PT TELAGA MEDIKA SOLUSINDO
Customer satisfaction is an important indicator in evaluating a company’s success in delivering high-quality products and services, particularly in medical device distribution companies. PT Telaga Medika Solusindo, as a medical device distributor, faces several issues, including declining sales, discrepancies in product quantity and completeness, as well as constraints in service speed and accuracy. This study aims to analyze the effects of product, assurance, and responsiveness factors on customer satisfaction at PT Telaga Medika Solusindo. The research employed a quantitative method with a survey approach, using questionnaires as the data collection instrument and linear regression as the data analysis method. The results indicate that, partially, the product, assurance, and responsiveness variables have a significant effect on customer satisfaction, and simultaneously, these three variables also have a significant effect on customer satisfaction (H4 accepted). The multiple linear regression model obtained is expressed by the equation Y = 1.338 + 0.337 X₁ + 0.386 X₂ + 0.XXX X₃.
Fakultas Teknik Universitas Sultan Ageng Tirtayasa
Teknik Industri, Fakultas Teknik Universitas Sultan Ageng Tirtayasa
ANALISIS FAKTOR PRODUK, JAMINAN, DAN DAYA TANGGAP TERHADAP KEPUASAN PELANGGAN DENGAN MENGGUNAKAN METODE REGRESI LINEAR DI PT TELAGA MEDIKA SOLUSINDO (Text)
ANALISIS FAKTOR PRODUK, JAMINAN, DAN DAYA TANGGAP TERHADAP KEPUASAN PELANGGAN DENGAN MENGGUNAKAN METODE REGRESI LINEAR DI PT TELAGA MEDIKA SOLUSINDO (Other)
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