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PENGARUH TERPAAN KONTEN BERITA INSTAGRAM @TANGSEL.LIFE TERHADAP MOTIF FOLLOWERS DALAM MENGAKSES TAUTAN BERITA MELALUI FITUR STIKER LINK PADA INSTAGRAM STORY
Anandita Aghnia Rahmani. Student ID. 6662210066. Thesis. The Effect of Exposure to Instagram News Content on Followers' Motives in Accessing News Links via the Link Sticker Feature on Instagram Stories. Supervisor: Dr. Mia Dwianna W, S.Sos, M.Ikom. Communication Studies Program, Faculty of Social and Political Sciences, Sultan Ageng Tirtayasa University 2025. This study uses the Uses and Gratification theory with variables (X) exposure to news content (frequency, duration and attention) and variables (Y) motives for accessing links (information motives, personal identity motives, social integration motives and entertainment motives). The research approach used was a quantitative approach with an explanatory method. The population in this study was all followers of the Instagram account @tangsel.life, with a sample of 110 respondents selected using a purposive sampling technique. Data collection was conducted through a questionnaire distributed via Google Forms with 22 questions using an ordinal scale. The descriptive analysis results show that news content exposure is categorized as very high (93.5%), and followers' motives for accessing news links are categorized as high (86%). A simple linear regression test demonstrated a significant effect, with a calculated t-value of 9.793 > t-table 1.659 (sig. 0.001), thus rejecting H0 and accepting Ha. The correlation coefficient analyzed using Spearman's Rank Test of 0.705 indicates a very strong relationship, with a coefficient of determination of 47% for news content exposure influencing followers motives for accessing news links, while the remaining 53% is influenced by other factors. Instagram, news content, motives, media exposure, Uses and Gratification.
ILMU KOMUNIKASI, UNIVERSITAS SULTAN AGENG TIRTAYASA
PENGARUH TERPAAN KONTEN BERITA INSTAGRAM @TANGSEL.LIFE TERHADAP MOTIF FOLLOWERS DALAM MENGAKSES TAUTAN BERITA MELALUI FITUR STIKER LINK PADA INSTAGRAM STORY (Text)
PENGARUH TERPAAN KONTEN BERITA INSTAGRAM @TANGSEL.LIFE TERHADAP MOTIF FOLLOWERS DALAM MENGAKSES TAUTAN BERITA MELALUI FITUR STIKER LINK PADA INSTAGRAM STORY (Other)
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