eprintid: 58402
rev_number: 16
eprint_status: archive
userid: 26523
dir: disk0/00/05/84/02
datestamp: 2026-03-05 02:19:27
lastmod: 2026-03-05 02:19:27
status_changed: 2026-03-05 02:19:27
type: thesis
metadata_visibility: show
creators_name: DAMAR FATIH, MAHARDHIKA
creators_id: 5502220020
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Farah Putri Wenang Lusianingrum,, S.Pd., M. Sc.
contributors_name: Edwin Perdana Adiwijava,, SE..MM
contributors_id: 199201282019032016
contributors_id: 196604142005011001
corp_creators: UNIVERSITAS SULTAN AGENG TIRTAYASA
corp_creators: FAKULTAS EKONOMI DAN BISNIS
corp_creators: PROGRAM STUDI DIPLOMA III MANAJEMEN PEMASARAN
title: IMPLEMENTASI KONTEN PEMASARAN PADA MEDIA SOSIAL
INSTAGRAM MKOSTEL
ispublished: pub
subjects: HN
divisions: FEB
divisions: D3Marketing
full_text_status: restricted
keywords: Instagram, konten edukatif, konten informatif, M’Kostel Kencana
Loka, pemasaran digital, strategi promosi.
Instagram, educational content, informative content, M'Kostel Kencana
Loka, digital marketing, promotion strategy.
note: Tujuan dari penulisan Laporan Tugas Akhir ini adalah untuk mengetahui
implementasi konten pemasaran melalui platform Instagram oleh M’Kostel
Kencana Loka sebagai strategi promosi hunian kost. Metode penulisan Tugas Akhir
ini adalah metode deskriptif dengan pengolahan data primer dan sekunder.
Pengumpulan data melalui observasi, dokumentasi, dan wawancara. Implementasi
yang dilakukan fokus utama terletak pada pemanfaatan berbagai jenis konten,
seperti konten edukatif dan informatif, serta fitur-fitur Instagram seperti story, reels,
dan caption yang digunakan untuk menarik minat calon penghuni. Konten edukatif
bertujuan memberikan informasi bermanfaat seputar gaya hidup kost dan peluang
bisnis properti, sedangkan konten informatif menyampaikan fasilitas serta
keunggulan kompetitif M’Kostel. Selain itu, penggunaan story, reels, dan caption
terbukti membantu membangun citra brand yang modern, komunikatif, dan
terpercaya. Namun, implementasi strategi ini masih menghadapi beberapa
tantangan, seperti keterbatasan sumber daya manusia, kurangnya pemanfaatan fitur
interaktif, serta minimnya analisis data dari insight Instagram. Berdasarkan
tantangan tersebut, M’Kostel Kencana Loka disarankan untuk meningkatkan
kemampuan digital marketing, merancang konten lebih terstruktur, dan
mengoptimalkan data insight agar strategi pemasaran digital mereka dapat berjalan
lebih efektif dan berdampak terhadap keputusan calon konsumen
abstract: The purpose of writing this Final Project Report is to find out the implementation
of digital marketing content through the Instagram platform by M'Kostel Kencana
Loka as a boarding house promotion strategy. The method of writing this Final
Project is a descriptive method with primary and secondary data processing and
data collection through observation, documentation, and interviews. The main
focus of the implementation lies in the use of various types of content, such as
educational and informative content, as well as Instagram features such as stories,
reels, and captions that are used to attract the interest of potential residents.
Educational content aims to provide useful information about boarding house
lifestyle and property business opportunities, while informative content conveys
M'Kostel's facilities and competitive advantages. In addition, the use of stories,
reels, and captions has been proven to help build a brand image that is modern,
communicative, and trustworthy. However, the implementation of this strategy still
faces several challenges, such as limited human resources, lack of use of interactive
features, and lack of data analysis from Instagram insights. Based on these
challenges, M'Kostel Kencana Loka is advised to improve digital marketing
capabilities, design more structured content, and optimize data insights so that their
digital marketing strategies can run more effectively and have an impact on
potential consumer decisions
date: 2026
date_type: published
pages: 97
institution: UNIVERSITAS SULTAN AGENG TIRTAYASA
department: FAKULTAS EKONOMI DAN BISNIS
thesis_type: diploma
thesis_name: dphil
citation:   DAMAR FATIH, MAHARDHIKA  (2026) IMPLEMENTASI KONTEN PEMASARAN PADA MEDIA SOSIAL INSTAGRAM MKOSTEL.  D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.   
document_url: https://eprints.untirta.ac.id/58402/1/DAMAR%20FATIH%20MAHARDIKA_5502220020_01.pdf
document_url: https://eprints.untirta.ac.id/58402/2/DAMAR%20FATIH%20MAHARDHIKA_5502220020_02.pdf
document_url: https://eprints.untirta.ac.id/58402/3/DAMAR%20FATIH%20MAHARDHIKA_5502220020_03.pdf
document_url: https://eprints.untirta.ac.id/58402/4/DAMA%20FATIH%20MAHARDIKA_5502220020_04.pdf
document_url: https://eprints.untirta.ac.id/58402/5/DAMAR%20FATIH%20MAHARDHIKA_5502220020_05%20%281%29.pdf
document_url: https://eprints.untirta.ac.id/58402/6/DAMAR%20FATIH%20MAHARDHIKA_5502220020_Ref%20%281%29.pdf
document_url: https://eprints.untirta.ac.id/58402/7/DAMAR%20FATIH%20MAHARDHIKA_5502220020_Lamp%20%281%29.pdf
document_url: https://eprints.untirta.ac.id/58402/8/DAMAR%20FATIH%20MAHARDHIKA_5502220020_Fulltext..pdf