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IMPLEMENTASI KONTEN PEMASARAN PADA MEDIA SOSIAL INSTAGRAM MKOSTEL
The purpose of writing this Final Project Report is to find out the implementation of digital marketing content through the Instagram platform by M'Kostel Kencana Loka as a boarding house promotion strategy. The method of writing this Final Project is a descriptive method with primary and secondary data processing and data collection through observation, documentation, and interviews. The main focus of the implementation lies in the use of various types of content, such as educational and informative content, as well as Instagram features such as stories, reels, and captions that are used to attract the interest of potential residents. Educational content aims to provide useful information about boarding house lifestyle and property business opportunities, while informative content conveys M'Kostel's facilities and competitive advantages. In addition, the use of stories, reels, and captions has been proven to help build a brand image that is modern, communicative, and trustworthy. However, the implementation of this strategy still faces several challenges, such as limited human resources, lack of use of interactive features, and lack of data analysis from Instagram insights. Based on these challenges, M'Kostel Kencana Loka is advised to improve digital marketing capabilities, design more structured content, and optimize data insights so that their digital marketing strategies can run more effectively and have an impact on potential consumer decisions
FAKULTAS EKONOMI DAN BISNIS, UNIVERSITAS SULTAN AGENG TIRTAYASA
S.Pd., M. Sc. Farah Putri Wenang Lusianingrum,
PROGRAM STUDI DIPLOMA III MANAJEMEN PEMASARAN
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HN Social history and conditions. Social problems. Social reform