relation: https://eprints.untirta.ac.id/58402/
title: IMPLEMENTASI KONTEN PEMASARAN PADA MEDIA SOSIAL  INSTAGRAM MKOSTEL
creator: DAMAR FATIH, MAHARDHIKA
subject: HN Social history and conditions. Social problems. Social reform
description: The purpose of writing this Final Project Report is to find out the implementation  of digital marketing content through the Instagram platform by M'Kostel Kencana  Loka as a boarding house promotion strategy. The method of writing this Final  Project is a descriptive method with primary and secondary data processing and  data collection through observation, documentation, and interviews. The main  focus of the implementation lies in the use of various types of content, such as  educational and informative content, as well as Instagram features such as stories,  reels, and captions that are used to attract the interest of potential residents.  Educational content aims to provide useful information about boarding house  lifestyle and property business opportunities, while informative content conveys  M'Kostel's facilities and competitive advantages. In addition, the use of stories,  reels, and captions has been proven to help build a brand image that is modern,  communicative, and trustworthy. However, the implementation of this strategy still  faces several challenges, such as limited human resources, lack of use of interactive  features, and lack of data analysis from Instagram insights. Based on these  challenges, M'Kostel Kencana Loka is advised to improve digital marketing  capabilities, design more structured content, and optimize data insights so that their  digital marketing strategies can run more effectively and have an impact on  potential consumer decisions
date: 2026
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/58402/1/DAMAR%20FATIH%20MAHARDIKA_5502220020_01.pdf
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identifier: https://eprints.untirta.ac.id/58402/2/DAMAR%20FATIH%20MAHARDHIKA_5502220020_02.pdf
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identifier: https://eprints.untirta.ac.id/58402/3/DAMAR%20FATIH%20MAHARDHIKA_5502220020_03.pdf
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identifier: https://eprints.untirta.ac.id/58402/4/DAMA%20FATIH%20MAHARDIKA_5502220020_04.pdf
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identifier: https://eprints.untirta.ac.id/58402/5/DAMAR%20FATIH%20MAHARDHIKA_5502220020_05%20%281%29.pdf
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identifier: https://eprints.untirta.ac.id/58402/6/DAMAR%20FATIH%20MAHARDHIKA_5502220020_Ref%20%281%29.pdf
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identifier: https://eprints.untirta.ac.id/58402/7/DAMAR%20FATIH%20MAHARDHIKA_5502220020_Lamp%20%281%29.pdf
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language: en
identifier: https://eprints.untirta.ac.id/58402/8/DAMAR%20FATIH%20MAHARDHIKA_5502220020_Fulltext..pdf
identifier:   DAMAR FATIH, MAHARDHIKA  (2026) IMPLEMENTASI KONTEN PEMASARAN PADA MEDIA SOSIAL INSTAGRAM MKOSTEL.  D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.