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PENGARUH FLASH SALE, FEAR OF MISSING OUT (FOMO) DAN GAYA HIDUP BERBELANJA TERHADAP PERILAKU PEMBELIAN IMPULSIF DALAM PERSPEKTIF EKONOMI ISLAM (Studi Kasus Pada Generasi Z di Provinsi Banten)
The rapid development of the internet and information has brought significant changes in shopping practices. This undoubtedly impacts Indonesian society, including Gen Z in Banten Province, which can lead to impulsive purchases. Three factors are suspected to influence impulsive buying behavior: flash sales, fear of missing out, and shopping lifestyle. The purpose of this study is to determine the effect of flash sales, fear of missing out, and shopping lifestyle on impulsive buying behavior from an Islamic economic perspective. The method used is a quantitative descriptive approach utilizing primary and secondary data. The sampling technique is a non-probability sampling method with a purposive sampling approach. The population of this study is Generation Z in Banten Province. Data were collected through questionnaires distributed to 100 Generation Z e-commerce users in Banten Province who met the criteria. The results of this study indicate a positive and significant influence of flash sales, fear of missing out and shopping lifestyle and impulsive buying behavior in Generation Z in Banten Province, both partially and simultaneously. From an Islamic economic perspective, these three phenomena must still follow sharia principles, so that consumers are required to be rational, simple, and responsible and avoid waste so that consumption activities bring benefits in accordance with the maqashid sharia and avoid harm. Keywords: Flash Sale, Fear of Missing Out, Shopping Lifestyle, Impulse Buying Behavior, Islamic Economic Perspective.
EKONOMI SYARIAH, UNIVERSITAS SULTAN AGENG TIRTAYASA
PENGARUH FLASH SALE, FEAR OF MISSING OUT (FOMO) DAN GAYA HIDUP BERBELANJA TERHADAP PERILAKU PEMBELIAN IMPULSIF DALAM PERSPEKTIF EKONOMI ISLAM (Studi Kasus Pada Generasi Z di Provinsi Banten) (Text)
Muhammad Faturrahman Rifai Rahmat_5554210060_CP.pdf
Muhammad Faturrahman Rifai Rahmat_5554210060_Ref.pdf
Muhammad Faturrahman Rifai Rahmat_5554210060_Lamp.pdf
PENGARUH FLASH SALE, FEAR OF MISSING OUT (FOMO) DAN GAYA HIDUP BERBELANJA TERHADAP PERILAKU PEMBELIAN IMPULSIF DALAM PERSPEKTIF EKONOMI ISLAM (Studi Kasus Pada Generasi Z di Provinsi Banten) (Other)
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HB Economic Theory
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