KOMPETENSI PUBLIC SPEAKING PENGURUS DALAM MEMBANGUN KEPERCAYAAN DIRI ANGGOTA ORGANISASI UKM AKMI UNTIRTA (Studi Kasus Pada Perekrutan Anggota Baru)DEVIAMELIAauthorDevi Amelia. NIM 6662210201. Public Speaking Competence of Administrators in Building Self-Confidence of Members of the AKMI Untirta UKM Organization (Case Study on Recruiting New Members). Supervisor Dr. Neka Fitriyah, S.Sos., M.Si. Communication Science Study Program. Faculty of Social and Political Sciences. Sultan Ageng Tirtayasa University 2021. This study aims to determine the public speaking competence of the UKM AKMI Untirta administrators in the recruitment process of new members and their role in building member confidence. The focus of the study covers three aspects, namely the ability of administrators to persuade prospective new members, the competence of administrators in building self-confidence, and the public speaking techniques used during the coaching process. The study used a descriptive qualitative method with interview, observation, and documentation techniques. Informants consisted of administrators and members of UKM AKMI Untirta involved in UMO activities. The results showed that the administrators implemented persuasive communication strategies through the use of relevant themes, storytelling, and adjusting messages to the characteristics of new students. In building self-confidence, the administrators used small practice forums, personal mentoring, and gradual role assignments. The results of the public speaking techniques used included training to overcome stage fright, vocal strengthening, and preparation through rehearsals. Public Speaking, Persuasion, Self-Confidence, Aristotle's Rhetoric, UKM AKMI UntirtaScience JournalismCommunication (General)2026UNIVERSITAS SULTAN AGENG TIRTAYASA;ILMU KOMUNIKASIThesis