eprintid: 57405 rev_number: 25 eprint_status: archive userid: 16289 dir: disk0/00/05/74/05 datestamp: 2026-04-16 12:03:30 lastmod: 2026-04-16 12:03:30 status_changed: 2026-04-16 12:03:30 type: thesis metadata_visibility: show contact_email: holliqchandraaa@gmail.com creators_name: FADILA, HOLLIQ CHANDRA creators_id: 1111210233 contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_type: http://www.loc.gov/loc.terms/relators/THS contributors_name: GUNAWATI, ANNE contributors_name: MUCHAROM, RULLY SYAHRUL contributors_id: 197304202010122001 contributors_id: 198102252008121002 corp_creators: UNIVERSITAS SULTAN AGENG TIRTAYASA corp_creators: FAKULTAS HUKUM corp_creators: HUKUM title: SENGKETA PENGHAPUSAN MEREK “MARLIN” ANTARA TREK BICYCLE CORPORATION DENGAN PT ASTRA HONDA MOTOR BERDASARKAN UNDANG UNDANG NOMOR 20 TAHUN 2016 TENTANG MEREK DAN INDIKASI GEOGRAFIS (Studi Kasus Pada Putusan Mahkamah Agung Nomor 396 K/Pdt.Sus-HKI/2024) ispublished: pub subjects: K1 divisions: FH divisions: IH full_text_status: restricted keywords: Merek, Marlin, Astra Honda Motor. Trademark, Marlin, Astra Honda Motor. Trademark, Marlin, Astra Honda Motor. note: Merek berfungsi sebagai penanda identitas barang atau jasa sekaligus instrumen perlindungan hukum dalam kegiatan perdagangan. Sengketa penghapusan merek Marlin antara Trek Bicycle Corporation dan PT Astra Honda Motor (AHM) menunjukkan pentingnya penggunaan merek secara aktif dalam mempertahankan hak merek terdaftar. Merek Marlin milik Trek Bicycle merupakan seri sepeda hardtail trail yang dirancang untuk memberikan kenyamanan, dan performa optimal di berbagai medan, baik jalur berbatu maupun lingkungan perkotaan. Penelitian ini bertujuan untuk menganalisis kesesuaian pertimbangan hukum Pengadilan Niaga dalam perkara penghapusan merek Marlin serta menjelaskan akibat hukum dari Putusan Mahkamah Agung terhadap AHM. Dalam penelitian digunakan teori perlindungan hukum dan teori reward dengan metode yuridis normatif melalui pendekatan perundang-undangan dan kasus. Data penelitian bersumber dari data sekunder berupa buku, dokumen, jurnal, dan peraturan, serta data primer melalui wawancara. Teknik pengumpulan data melalui studi kepustakaan dan studi lapangan, dan dianalisis secara kualitatif untuk menggambarkan fakta dan mengevaluasi apakah putusan Mahkamah Agung telah mencerminkan keadilan dan perlindungan hukum bagi pemilik merek. Hasil penelitian menunjukkan bahwa Pengadilan Niaga menolak gugatan Trek Bicycle secara formil, tanpa menilai secara mendalam substansi penggunaan merek. Sedangkan Mahkamah Agung membatalkan putusan tersebut dan menegaskan prinsip use it or lose it berdasarkan Pasal 74 Undang-Undang Nomor 20 Tahun 2016, karena AHM terbukti tidak menggunakan merek Marlin dalam kegiatan perdagangan. Putusan ini mengakibatkan penghapusan merek Marlin dari Daftar Umum Merek serta hilangnya hak eksklusif AHM. Penelitian ini menegaskan bahwa perlindungan hukum merek tidak hanya bertumpu pada pendaftaran, tetapi juga pada penggunaan nyata merek, guna mencegah praktik penahanan merek secara pasif dan menjaga persaingan usaha yang sehat. abstract: A trademark serves as a marker of the identity of goods or services as well as an instrument of legal protection in trade activities. The dispute over the removal of the Marlin trademark between Trek Bicycle Corporation and PT Astra Honda Motor (AHM) demonstrates the importance of active trademark use in maintaining registered trademark rights. The Marlin brand owned by Trek Bicycle is a series of hardtail trail bicycles designed to provide comfort and optimal performance in various terrains, both rocky paths and urban environments. This study aims to analyze the suitability of the Commercial Court's legal considerations in the Marlin trademark removal case and explain the legal consequences of the Supreme Court's decision on AHM. The study uses the theory of legal protection and reward theory with a normative juridical method through a statutory and case approach. Research data are sourced from secondary data in the form of books, documents, journals, and regulations, as well as primary data through interviews. Data collection techniques through literature studies and field studies, and are analyzed qualitatively to describe the facts and evaluate whether the Supreme Court's decision has reflected justice and legal protection for trademark owners. The results of the study show that the Commercial Court rejected Trek Bicycle's lawsuit formally, without deeply assessing the substance of trademark use. Meanwhile, the Supreme Court overturned the decision and affirmed the principle of use it or lose it based on Article 74 of Law Number 20 of 2016, because AHM was proven not to use the Marlin brand in its trading activities. This decision resulted in the removal of the Marlin brand from the General Register of Trademarks and the loss of AHM's exclusive rights. This study confirms that legal protection of trademarks does not only rely on registration, but also on actual use of the trademark, in order to prevent the practice of passive trademark retention and maintain healthy business competition. date: 2026 date_type: published pages: 152 institution: UNIVERSITAS SULTAN AGENG TIRTAYASA department: HUKUM thesis_type: sarjana thesis_name: sarjana citation: FADILA, HOLLIQ CHANDRA (2026) SENGKETA PENGHAPUSAN MEREK “MARLIN” ANTARA TREK BICYCLE CORPORATION DENGAN PT ASTRA HONDA MOTOR BERDASARKAN UNDANG UNDANG NOMOR 20 TAHUN 2016 TENTANG MEREK DAN INDIKASI GEOGRAFIS (Studi Kasus Pada Putusan Mahkamah Agung Nomor 396 K/Pdt.Sus-HKI/2024). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA. document_url: https://eprints.untirta.ac.id/57405/1/HOLLIQ%20CHANDRA%20FADILA_1111210233_FULL%20TEXT.pdf document_url: https://eprints.untirta.ac.id/57405/3/HOLLIQ%20CHANDRA%20FADILA_1111210233_01.pdf document_url: https://eprints.untirta.ac.id/57405/4/HOLLIQ%20CHANDRA%20FADILA_1111210233_02.pdf document_url: https://eprints.untirta.ac.id/57405/5/HOLLIQ%20CHANDRA%20FADILA_1111210233_03.pdf document_url: https://eprints.untirta.ac.id/57405/6/HOLLIQ%20CHANDRA%20FADILA_1111210233_04.pdf document_url: https://eprints.untirta.ac.id/57405/7/HOLLIQ%20CHANDRA%20FADILA_1111210233_05.pdf document_url: https://eprints.untirta.ac.id/57405/8/HOLLIQ%20CHANDRA%20FADILA_1111210233_REFF.pdf document_url: https://eprints.untirta.ac.id/57405/9/HOLLIQ%20CHANDRA%20FADILA_1111210233_LAMP.pdf document_url: https://eprints.untirta.ac.id/57405/10/HOLLIQ%20CHANDRA%20FADILA_1111210233_CP.pdf