{
      "rev_number": 25,
      "metadata_visibility": "show",
      "contact_email": "holliqchandraaa@gmail.com",
      "subjects": [
        "K1"
      ],
      "date": 2026,
      "title": "SENGKETA PENGHAPUSAN MEREK “MARLIN” ANTARA TREK\r\nBICYCLE CORPORATION DENGAN PT ASTRA HONDA MOTOR\r\nBERDASARKAN UNDANG UNDANG NOMOR 20 TAHUN 2016\r\nTENTANG MEREK DAN INDIKASI GEOGRAFIS\r\n(Studi Kasus Pada Putusan Mahkamah Agung Nomor 396\r\nK\/Pdt.Sus-HKI\/2024)",
      "documents": [
          {
            "files": [
                {
                  "hash": "97145a39efd746b5420f2b7e69c924a6",
                  "mtime": "2026-01-22 00:35:14",
                  "hash_type": "MD5",
                  "objectid": 357943,
                  "mime_type": "application\/pdf",
                  "filename": "HOLLIQ CHANDRA FADILA_1111210233_FULL TEXT.pdf",
                  "datasetid": "document",
                  "filesize": 3971351,
                  "fileid": 981278,
                  "uri": "http:\/\/eprints.untirta.ac.id\/id\/file\/981278"
                }
            ],
            "format": "text",
            "rev_number": 3,
            "docid": 357943,
            "security": "validuser",
            "main": "HOLLIQ CHANDRA FADILA_1111210233_FULL TEXT.pdf",
            "formatdesc": "SKRIPSI",
            "eprintid": 57405,
            "pos": 1,
            "mime_type": "application\/pdf",
            "placement": 1,
            "language": "id",
            "uri": "http:\/\/eprints.untirta.ac.id\/id\/document\/357943"
          },
          {
            "security": "validuser",
            "docid": 358216,
            "rev_number": 2,
            "format": "text",
            "files": [
                {
                  "fileid": 981993,
                  "datasetid": "document",
                  "filename": "HOLLIQ CHANDRA FADILA_1111210233_01.pdf",
                  "mime_type": "application\/pdf",
                  "filesize": 1194415,
                  "uri": "http:\/\/eprints.untirta.ac.id\/id\/file\/981993",
                  "hash": "a381898f1024d823f372101ec6a23556",
                  "objectid": 358216,
                  "mtime": "2026-01-22 08:03:53",
                  "hash_type": "MD5"
                }
            ],
            "language": "en",
            "uri": "http:\/\/eprints.untirta.ac.id\/id\/document\/358216",
            "placement": 3,
            "mime_type": "application\/pdf",
            "pos": 3,
            "eprintid": 57405,
            "formatdesc": "SKRIPSI",
            "main": "HOLLIQ CHANDRA FADILA_1111210233_01.pdf"
          },
          {
            "format": "text",
            "files": [
                {
                  "uri": "http:\/\/eprints.untirta.ac.id\/id\/file\/981995",
                  "mime_type": "application\/pdf",
                  "filename": "HOLLIQ CHANDRA FADILA_1111210233_02.pdf",
                  "filesize": 339737,
                  "datasetid": "document",
                  "fileid": 981995,
                  "mtime": "2026-01-22 08:04:10",
                  "hash_type": "MD5",
                  "objectid": 358217,
                  "hash": "b8f1a3da07249a65238b5f767d7f474e"
                }
            ],
            "rev_number": 2,
            "docid": 358217,
            "security": "validuser",
            "eprintid": 57405,
            "pos": 4,
            "main": "HOLLIQ CHANDRA FADILA_1111210233_02.pdf",
            "formatdesc": "SKRIPSI",
            "placement": 4,
            "uri": "http:\/\/eprints.untirta.ac.id\/id\/document\/358217",
            "language": "en",
            "mime_type": "application\/pdf"
          },
          {
            "pos": 5,
            "eprintid": 57405,
            "main": "HOLLIQ CHANDRA FADILA_1111210233_03.pdf",
            "formatdesc": "SKRIPSI",
            "placement": 5,
            "language": "en",
            "uri": "http:\/\/eprints.untirta.ac.id\/id\/document\/358218",
            "mime_type": "application\/pdf",
            "files": [
                {
                  "uri": "http:\/\/eprints.untirta.ac.id\/id\/file\/981997",
                  "datasetid": "document",
                  "filesize": 256956,
                  "mime_type": "application\/pdf",
                  "filename": "HOLLIQ CHANDRA FADILA_1111210233_03.pdf",
                  "fileid": 981997,
                  "objectid": 358218,
                  "mtime": "2026-01-22 08:04:49",
                  "hash_type": "MD5",
                  "hash": "52d61bea604d9ec714a9ca12a4bbe11d"
                }
            ],
            "format": "text",
            "rev_number": 2,
            "security": "validuser",
            "docid": 358218
          },
          {
            "pos": 6,
            "eprintid": 57405,
            "formatdesc": "SKRIPSI",
            "main": "HOLLIQ CHANDRA FADILA_1111210233_04.pdf",
            "uri": "http:\/\/eprints.untirta.ac.id\/id\/document\/358219",
            "language": "en",
            "placement": 6,
            "mime_type": "application\/pdf",
            "rev_number": 2,
            "format": "text",
            "files": [
                {
                  "fileid": 981999,
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "filesize": 228350,
                  "filename": "HOLLIQ CHANDRA FADILA_1111210233_04.pdf",
                  "uri": "http:\/\/eprints.untirta.ac.id\/id\/file\/981999",
                  "hash": "99982c205f455f78e38a02f03c79c2b9",
                  "objectid": 358219,
                  "mtime": "2026-01-22 08:04:54",
                  "hash_type": "MD5"
                }
            ],
            "security": "validuser",
            "docid": 358219
          },
          {
            "files": [
                {
                  "hash_type": "MD5",
                  "mtime": "2026-01-22 08:05:02",
                  "objectid": 358220,
                  "hash": "c07c726751e6c86c267fc61ff67f4174",
                  "uri": "http:\/\/eprints.untirta.ac.id\/id\/file\/982001",
                  "fileid": 982001,
                  "mime_type": "application\/pdf",
                  "filename": "HOLLIQ CHANDRA FADILA_1111210233_05.pdf",
                  "filesize": 132408,
                  "datasetid": "document"
                }
            ],
            "format": "text",
            "rev_number": 2,
            "docid": 358220,
            "security": "validuser",
            "main": "HOLLIQ CHANDRA FADILA_1111210233_05.pdf",
            "formatdesc": "SKRIPSO",
            "eprintid": 57405,
            "pos": 7,
            "mime_type": "application\/pdf",
            "placement": 7,
            "language": "en",
            "uri": "http:\/\/eprints.untirta.ac.id\/id\/document\/358220"
          },
          {
            "mime_type": "application\/pdf",
            "placement": 8,
            "uri": "http:\/\/eprints.untirta.ac.id\/id\/document\/358221",
            "language": "en",
            "main": "HOLLIQ CHANDRA FADILA_1111210233_REFF.pdf",
            "formatdesc": "SKRIPSI",
            "pos": 8,
            "eprintid": 57405,
            "security": "validuser",
            "docid": 358221,
            "files": [
                {
                  "uri": "http:\/\/eprints.untirta.ac.id\/id\/file\/982004",
                  "filename": "HOLLIQ CHANDRA FADILA_1111210233_REFF.pdf",
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "filesize": 230193,
                  "fileid": 982004,
                  "hash_type": "MD5",
                  "mtime": "2026-01-22 08:05:23",
                  "objectid": 358221,
                  "hash": "ad7cebe938acfefea2d5e06ad0712b01"
                }
            ],
            "format": "text",
            "rev_number": 2
          },
          {
            "rev_number": 2,
            "format": "text",
            "files": [
                {
                  "hash": "8cf0ca6dd4d5c3d521da6412f3935c07",
                  "objectid": 358222,
                  "hash_type": "MD5",
                  "mtime": "2026-01-22 08:05:31",
                  "filesize": 2405024,
                  "filename": "HOLLIQ CHANDRA FADILA_1111210233_LAMP.pdf",
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "fileid": 982006,
                  "uri": "http:\/\/eprints.untirta.ac.id\/id\/file\/982006"
                }
            ],
            "security": "validuser",
            "docid": 358222,
            "formatdesc": "SKRIPSI",
            "main": "HOLLIQ CHANDRA FADILA_1111210233_LAMP.pdf",
            "pos": 9,
            "eprintid": 57405,
            "mime_type": "application\/pdf",
            "language": "en",
            "uri": "http:\/\/eprints.untirta.ac.id\/id\/document\/358222",
            "placement": 9
          },
          {
            "placement": 10,
            "uri": "http:\/\/eprints.untirta.ac.id\/id\/document\/358224",
            "language": "en",
            "mime_type": "application\/pdf",
            "eprintid": 57405,
            "pos": 10,
            "main": "HOLLIQ CHANDRA FADILA_1111210233_CP.pdf",
            "formatdesc": "SKRIPSI",
            "docid": 358224,
            "security": "validuser",
            "files": [
                {
                  "hash": "815cde1806a91b2f3eb0719dd577fca8",
                  "hash_type": "MD5",
                  "mtime": "2026-01-22 08:05:43",
                  "objectid": 358224,
                  "filesize": 1244605,
                  "filename": "HOLLIQ CHANDRA FADILA_1111210233_CP.pdf",
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "fileid": 982009,
                  "uri": "http:\/\/eprints.untirta.ac.id\/id\/file\/982009"
                }
            ],
            "format": "text",
            "rev_number": 2
          }
      ],
      "contributors": [
        {
          "name": {
            "honourific": null,
            "lineage": null,
            "given": "ANNE",
            "family": "GUNAWATI"
          },
          "type": "http:\/\/www.loc.gov\/loc.terms\/relators\/THS",
          "id": 197304202010122001
        },
        {
          "name": {
            "given": "RULLY SYAHRUL",
            "lineage": null,
            "honourific": null,
            "family": "MUCHAROM"
          },
          "type": "http:\/\/www.loc.gov\/loc.terms\/relators\/THS",
          "id": 198102252008121002
        }
      ],
      "thesis_name": "sarjana",
      "eprintid": 57405,
      "ispublished": "pub",
      "date_type": "published",
      "abstract": "A trademark serves as a marker of the identity of goods or services as well as an\r\ninstrument of legal protection in trade activities. The dispute over the removal of\r\nthe Marlin trademark between Trek Bicycle Corporation and PT Astra Honda\r\nMotor (AHM) demonstrates the importance of active trademark use in\r\nmaintaining registered trademark rights. The Marlin brand owned by Trek Bicycle\r\nis a series of hardtail trail bicycles designed to provide comfort and optimal\r\nperformance in various terrains, both rocky paths and urban environments. This\r\nstudy aims to analyze the suitability of the Commercial Court's legal\r\nconsiderations in the Marlin trademark removal case and explain the legal\r\nconsequences of the Supreme Court's decision on AHM. The study uses the theory\r\nof legal protection and reward theory with a normative juridical method through a\r\nstatutory and case approach. Research data are sourced from secondary data in\r\nthe form of books, documents, journals, and regulations, as well as primary data\r\nthrough interviews. Data collection techniques through literature studies and field\r\nstudies, and are analyzed qualitatively to describe the facts and evaluate whether\r\nthe Supreme Court's decision has reflected justice and legal protection for\r\ntrademark owners. The results of the study show that the Commercial Court\r\nrejected Trek Bicycle's lawsuit formally, without deeply assessing the substance of\r\ntrademark use. Meanwhile, the Supreme Court overturned the decision and\r\naffirmed the principle of use it or lose it based on Article 74 of Law Number 20 of\r\n2016, because AHM was proven not to use the Marlin brand in its trading\r\nactivities. This decision resulted in the removal of the Marlin brand from the\r\nGeneral Register of Trademarks and the loss of AHM's exclusive rights. This\r\nstudy confirms that legal protection of trademarks does not only rely on\r\nregistration, but also on actual use of the trademark, in order to prevent the\r\npractice of passive trademark retention and maintain healthy business\r\ncompetition.",
      "status_changed": "2026-04-16 12:03:30",
      "corp_creators": [
        "UNIVERSITAS SULTAN AGENG TIRTAYASA",
        "FAKULTAS HUKUM",
        "HUKUM"
      ],
      "institution": "UNIVERSITAS SULTAN AGENG TIRTAYASA",
      "full_text_status": "restricted",
      "dir": "disk0\/00\/05\/74\/05",
      "pages": 152,
      "type": "thesis",
      "keywords": "Merek, Marlin, Astra Honda Motor. \r\nTrademark, Marlin, Astra Honda Motor.\r\nTrademark, Marlin, Astra Honda Motor.",
      "thesis_type": "sarjana",
      "lastmod": "2026-04-16 12:03:30",
      "userid": 16289,
      "department": "HUKUM",
      "datestamp": "2026-04-16 12:03:30",
      "creators": [
        {
          "name": {
            "family": "FADILA",
            "honourific": null,
            "lineage": null,
            "given": "HOLLIQ CHANDRA"
          },
          "id": 1111210233
        }
      ],
      "note": "Merek berfungsi sebagai penanda identitas barang atau jasa sekaligus instrumen\r\nperlindungan hukum dalam kegiatan perdagangan. Sengketa penghapusan merek\r\nMarlin antara Trek Bicycle Corporation dan PT Astra Honda Motor (AHM)\r\nmenunjukkan pentingnya penggunaan merek secara aktif dalam mempertahankan\r\nhak merek terdaftar. Merek Marlin milik Trek Bicycle merupakan seri sepeda\r\nhardtail trail yang dirancang untuk memberikan kenyamanan, dan performa\r\noptimal di berbagai medan, baik jalur berbatu maupun lingkungan perkotaan.\r\nPenelitian ini bertujuan untuk menganalisis kesesuaian pertimbangan hukum\r\nPengadilan Niaga dalam perkara penghapusan merek Marlin serta menjelaskan\r\nakibat hukum dari Putusan Mahkamah Agung terhadap AHM. Dalam penelitian\r\ndigunakan teori perlindungan hukum dan teori reward dengan metode yuridis\r\nnormatif melalui pendekatan perundang-undangan dan kasus. Data penelitian\r\nbersumber dari data sekunder berupa buku, dokumen, jurnal, dan peraturan, serta\r\ndata primer melalui wawancara. Teknik pengumpulan data melalui studi\r\nkepustakaan dan studi lapangan, dan dianalisis secara kualitatif untuk\r\nmenggambarkan fakta dan mengevaluasi apakah putusan Mahkamah Agung telah\r\nmencerminkan keadilan dan perlindungan hukum bagi pemilik merek. Hasil\r\npenelitian menunjukkan bahwa Pengadilan Niaga menolak gugatan Trek Bicycle\r\nsecara formil, tanpa menilai secara mendalam substansi penggunaan merek.\r\nSedangkan Mahkamah Agung membatalkan putusan tersebut dan menegaskan\r\nprinsip use it or lose it berdasarkan Pasal 74 Undang-Undang Nomor 20 Tahun\r\n2016, karena AHM terbukti tidak menggunakan merek Marlin dalam kegiatan\r\nperdagangan. Putusan ini mengakibatkan penghapusan merek Marlin dari Daftar\r\nUmum Merek serta hilangnya hak eksklusif AHM. Penelitian ini menegaskan\r\nbahwa perlindungan hukum merek tidak hanya bertumpu pada pendaftaran, tetapi\r\njuga pada penggunaan nyata merek, guna mencegah praktik penahanan merek\r\nsecara pasif dan menjaga persaingan usaha yang sehat.",
      "eprint_status": "archive",
      "uri": "http:\/\/eprints.untirta.ac.id\/id\/eprint\/57405",
      "divisions": [
        "FH",
        "IH"
      ]
    }