relation: https://eprints.untirta.ac.id/57405/
title: SENGKETA PENGHAPUSAN MEREK “MARLIN” ANTARA TREK  BICYCLE CORPORATION DENGAN PT ASTRA HONDA MOTOR  BERDASARKAN UNDANG UNDANG NOMOR 20 TAHUN 2016  TENTANG MEREK DAN INDIKASI GEOGRAFIS  (Studi Kasus Pada Putusan Mahkamah Agung Nomor 396  K/Pdt.Sus-HKI/2024)
creator: FADILA, HOLLIQ CHANDRA
subject: K Law (General)
description: A trademark serves as a marker of the identity of goods or services as well as an  instrument of legal protection in trade activities. The dispute over the removal of  the Marlin trademark between Trek Bicycle Corporation and PT Astra Honda  Motor (AHM) demonstrates the importance of active trademark use in  maintaining registered trademark rights. The Marlin brand owned by Trek Bicycle  is a series of hardtail trail bicycles designed to provide comfort and optimal  performance in various terrains, both rocky paths and urban environments. This  study aims to analyze the suitability of the Commercial Court's legal  considerations in the Marlin trademark removal case and explain the legal  consequences of the Supreme Court's decision on AHM. The study uses the theory  of legal protection and reward theory with a normative juridical method through a  statutory and case approach. Research data are sourced from secondary data in  the form of books, documents, journals, and regulations, as well as primary data  through interviews. Data collection techniques through literature studies and field  studies, and are analyzed qualitatively to describe the facts and evaluate whether  the Supreme Court's decision has reflected justice and legal protection for  trademark owners. The results of the study show that the Commercial Court  rejected Trek Bicycle's lawsuit formally, without deeply assessing the substance of  trademark use. Meanwhile, the Supreme Court overturned the decision and  affirmed the principle of use it or lose it based on Article 74 of Law Number 20 of  2016, because AHM was proven not to use the Marlin brand in its trading  activities. This decision resulted in the removal of the Marlin brand from the  General Register of Trademarks and the loss of AHM's exclusive rights. This  study confirms that legal protection of trademarks does not only rely on  registration, but also on actual use of the trademark, in order to prevent the  practice of passive trademark retention and maintain healthy business  competition.
date: 2026
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://eprints.untirta.ac.id/57405/1/HOLLIQ%20CHANDRA%20FADILA_1111210233_FULL%20TEXT.pdf
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language: en
identifier: https://eprints.untirta.ac.id/57405/3/HOLLIQ%20CHANDRA%20FADILA_1111210233_01.pdf
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identifier: https://eprints.untirta.ac.id/57405/4/HOLLIQ%20CHANDRA%20FADILA_1111210233_02.pdf
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identifier: https://eprints.untirta.ac.id/57405/5/HOLLIQ%20CHANDRA%20FADILA_1111210233_03.pdf
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identifier: https://eprints.untirta.ac.id/57405/6/HOLLIQ%20CHANDRA%20FADILA_1111210233_04.pdf
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identifier: https://eprints.untirta.ac.id/57405/7/HOLLIQ%20CHANDRA%20FADILA_1111210233_05.pdf
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identifier: https://eprints.untirta.ac.id/57405/8/HOLLIQ%20CHANDRA%20FADILA_1111210233_REFF.pdf
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language: en
identifier: https://eprints.untirta.ac.id/57405/9/HOLLIQ%20CHANDRA%20FADILA_1111210233_LAMP.pdf
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language: en
identifier: https://eprints.untirta.ac.id/57405/10/HOLLIQ%20CHANDRA%20FADILA_1111210233_CP.pdf
identifier:   FADILA, HOLLIQ CHANDRA  (2026) SENGKETA PENGHAPUSAN MEREK “MARLIN” ANTARA TREK BICYCLE CORPORATION DENGAN PT ASTRA HONDA MOTOR BERDASARKAN UNDANG UNDANG NOMOR 20 TAHUN 2016 TENTANG MEREK DAN INDIKASI GEOGRAFIS (Studi Kasus Pada Putusan Mahkamah Agung Nomor 396 K/Pdt.Sus-HKI/2024).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.