PERLINDUNGAN HUKUM TERHADAP KORBAN INVESTASI SKEMA PIRAMIDA MENURUT UNDANG-UNDANG PERLINDUNGAN KONSUMEN NOMOR 8 TAHUN 1999 TENTANG PERLINDUNGAN KONSUMEN JO UNDANG-UNDANG PERDAGANGAN NOMOR 7 TAHUN 2014 TENTANG PERDAGANGANSyifa ZalfaSwarganaauthorInvestment is an activity of capital placement aimed at obtaining substantial profits. However, many business or investment mechanisms are subsequently carried out illegally and in violation of the law. One such illegal activity is known as a pyramid scheme. The term “pyramid scheme” is explicitly regulated in Law Number 7 of 2014 on Trade and is also implicitly reflected in Law Number 8 of 1999 on Consumer Protection, particularly Article 1 paragraph (1). The phenomenon of investment fraud within society often disguises itself as legitimate investment transactions, including pyramid schemes. Based on this background, the research problems are identified as follows: (1) how legal protection for pyramid scheme investors is regulated under Law Number 8 of 1999 on Consumer Protection in conjunction with Law Number 7 of 2014 on Trade; and (2) how the legal remedies available to investors and the liability of investment companies for losses suffered by pyramid scheme investors are regulated under Law Number 8 of 1999 on Consumer Protection in conjunction with Law Number 7 of 2014 on Trade.The theories applied in this study are the theory of legal protection and the theory of legal liability. This research employs a normative juridical method through statutory, conceptual, and case approaches. The data used consist of secondary data, supported by primary data. The results of the study indicate that PT Bandung Eco Sinergi Teknologi has not fully implemented consumer protection principles, as pyramid scheme promotional patterns are still identified and investors’ legal efforts to access out-of-court dispute resolution institutions remain weak, indicating the need for strengthening legal protection to make it more effective. Furthermore, the implementation of such liability has not yet guaranteed investors’ rights to compensation, transparency, and legal protection.K Law (General)2026UNIVERSITAS SULTAN AGENG TIRTAYASA;PROGRAM STUDI ILMU HUKUMThesis