relation: https://eprints.untirta.ac.id/53872/
title: ANALISIS SALURAN PEMASARAN BERAS (Studi Kasus Penggilingan Beras Banyu Mili Di Kelurahan Kilasah Kecamatan Kasemen Kota Serang Provinsi Banten)
creator: Herdiansah, Herdiansah
subject: S Agriculture (General)
description: The challenges of rice production in Banten Province will increase in 2023, marked by a decline in production output as well as distribution problems and unstable rice prices. One of the main causes of this condition is long and inefficient marketing channels. This study aims to analyze marketing channels, marketing institutions, marketing functions, and the level of rice marketing efficiency at the Banyu Mili Rice Mill, Kilasah Village, Kasemen District, Serang City, Banten Province. Data was collected through direct interviews with manufacturers and retailers, as well as secondary data from relevant agencies. Data analysis includes the identification of marketing channels, the calculation of marketing costs, marketing margins, profits, and producer's share.The results of the study show that there are two rice marketing channels, namely: (1) Channel 1: Producers → Consumers directly, with a margin of Rp 0/kg and producer's share of  100%;  (2) Channel 2: Producers → Retailers, → Consumers, with a margin of Rp 1.108/kg and a producer's share of 91%; and (3) Channel 3: Producers → Bulog→ Retailers, → Consumers, with a margin of Rp 1.000/kg and a producer's share of 92%;  . Channel 1 proved to be the most efficient because it did not involve intermediaries, so distribution costs were low and producers obtained the full selling price. Followed by channel 3 with a margin of Rp 1.000/kg and a producer’s share of 92%. Channel 2 had the lowest efficiency, with a margin of Rp 1.108/kg and a producer’s share of 91%.
date: 2025-08-11
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/53872/1/Herdiansah_4441210010_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/53872/2/Herdiansah_4441210010_01.pdf
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identifier: https://eprints.untirta.ac.id/53872/3/Herdiansah_4441210010_02.pdf
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identifier: https://eprints.untirta.ac.id/53872/4/Herdiansah_4441210010_03.pdf
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identifier: https://eprints.untirta.ac.id/53872/5/Herdiansah_4441210010_04.pdf
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identifier: https://eprints.untirta.ac.id/53872/6/Herdiansah_4441210010_05.pdf
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identifier: https://eprints.untirta.ac.id/53872/7/Herdiansah_4441210010_reff.pdf
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identifier: https://eprints.untirta.ac.id/53872/8/Herdiansah_4441210010_lamp.pdf
identifier:   Herdiansah, Herdiansah  (2025) ANALISIS SALURAN PEMASARAN BERAS (Studi Kasus Penggilingan Beras Banyu Mili Di Kelurahan Kilasah Kecamatan Kasemen Kota Serang Provinsi Banten).  S1 thesis, UNIVERSITAS SULTRAN AGENG TIRTAYASA.