relation: https://eprints.untirta.ac.id/53456/
title: MENINGKATKAN REPURCHASE INTENTION MELALUI  PERCEIVED PRODUCT QUALITY, BRAND TRUST DAN  PERCEIVED BEHAVIORAL CONTROL DENGAN ATTITUDE  TOWARDS HALAL PRODUCT SEBAGAI VARIABEL  MEDIASI  (Studi Pada Skincare Halal Merek Avoskin)
creator: Chairunisa, Salsabila
subject: H Social Sciences (General)
subject: HD28 Management. Industrial Management
description: The halal beauty industry has experienced significant growth; however, Avoskin,  as a halal skincare brand, continues to face notable fluctuations in its product sales.  To address this, a well-formulated strategy is required to enhance repurchase  intention. Identifying the key factors that influence consumer repurchase behavior  is essential for Avoskin’s marketing efforts. This study aims to examine the influence  of Perceived Product Quality, Brand Trust, Perceived Behavioral Control, and  Attitude towards Halal Products on Repurchase Intention for Avoskin's halal  skincare products. Based on data collected from 207 Avoskin consumers and  analyzed using Structural Equation Modeling (SEM) with SmartPLS version  4.0.9.9, the results indicate that Perceived Product Quality, Brand Trust, and  Perceived Behavioral Control have a positive and significant impact on Attitude  towards Halal Products. Furthermore, Perceived Product Quality, Perceived  Behavioral Control, and Attitude towards Halal Products positively and  significantly influence Repurchase Intention, whereas Brand Trust does not show a  significant effect on Repurchase Intention. Additionally, in the mediation analysis,  Attitude towards Halal Products does not significantly mediate the relationship  between Perceived Product Quality and Repurchase Intention.
date: 2025
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/53456/1/Salsabila%20Chairunisa_7776230040_Fulltext%20%281%29.pdf
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identifier: https://eprints.untirta.ac.id/53456/2/Salsabila%20Chairunisa_7776230040_01..pdf
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identifier: https://eprints.untirta.ac.id/53456/3/Salsabila%20Chairunisa_7776230040_02..pdf
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identifier: https://eprints.untirta.ac.id/53456/4/Salsabila%20Chairunisa_7776230040_03..pdf
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identifier: https://eprints.untirta.ac.id/53456/5/Salsabila%20Chairunisa_7776230040_04..pdf
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identifier: https://eprints.untirta.ac.id/53456/6/Salsabila%20Chairunisa_7776230040_05..pdf
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identifier: https://eprints.untirta.ac.id/53456/7/Salsabila%20Chairunisa_7776230040_Reff.pdf
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identifier: https://eprints.untirta.ac.id/53456/8/Salsabila%20Chairunisa_7776230040_Lamp.pdf
identifier:   Chairunisa, Salsabila  (2025) MENINGKATKAN REPURCHASE INTENTION MELALUI PERCEIVED PRODUCT QUALITY, BRAND TRUST DAN PERCEIVED BEHAVIORAL CONTROL DENGAN ATTITUDE TOWARDS HALAL PRODUCT SEBAGAI VARIABEL MEDIASI (Studi Pada Skincare Halal Merek Avoskin).  Master thesis, Universitas Sultan Ageng Tirtayasa.