<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://eprints.untirta.ac.id/id/eprint/52817> .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Thesis> .
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<http://eprints.untirta.ac.id/id/eprint/52817> <http://purl.org/dc/terms/title> "STRATEGI PEMASARAN PENDIDIKAN ALTERNATIF DALAM MENINGKATKAN ANIMO MASYARAKAT DI HOMESCHOOLING KAK SETO BEKASI"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://purl.org/ontology/bibo/abstract> "This research aims to describe this study aims to describe (1) How is the marketing strategy used by Homeschooling Kak Seto Bekasi to increase public interest. (2) How effective is the marketing strategy used by Homeschooling Kak Seto Bekasi in recruiting prospective students. The data collection techniques used were observation, interviews, and documentation. The data sources in this study consisted of 10 informants consisting of the principal, CS Marketing, Creative Digital, Parents of Students, Counselors, and Tutors of Homeschooling Kak Seto Bekasi. The results of the study show that (1) the marketing strategy carried out by Homeschooling Kak Seto Bekasi is divided into two approaches, namely offline and online. Offline marketing strategies are carried out through flyering activities, open houses, trial classes, and collaboration with external institutions. While online marketing strategies are carried out through the use of social media such as Instagram and TikTok, digital creative content, and official websites. This marketing strategy is not only commercially promotional, but also educational by emphasizing a personal approach and child-friendly educational values. (2) The effectiveness of the marketing strategy is proven by the increasing number of students each year, positive perceptions from parents towards the flexibility of the program and psychological approach to children, and high community involvement in events and social media content. This strategy is also supported by the quality of service, the role of tutors in promotion, and the strength of Kak Seto brand image as a child education figure. \r\nKeywords: Marketing Strategy, Homeschooling, and Digital Marketing."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://purl.org/dc/terms/date> "2025-07-27" .
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<http://eprints.untirta.ac.id/id/org/ext-3b0a55fc131a0f8cf5e7160f308acb4b> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> .
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<http://eprints.untirta.ac.id/id/org/ext-3b0a55fc131a0f8cf5e7160f308acb4b> <http://purl.org/dc/terms/isPartOf> <http://eprints.untirta.ac.id/id/org/ext-0856b02b011e7f0732df38d4a4d2a111> .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://purl.org/dc/terms/issuer> <http://eprints.untirta.ac.id/id/org/ext-3b0a55fc131a0f8cf5e7160f308acb4b> .
<http://eprints.untirta.ac.id/id/org/ext-0856b02b011e7f0732df38d4a4d2a111> <http://purl.org/dc/terms/hasPart> <http://eprints.untirta.ac.id/id/org/ext-3b0a55fc131a0f8cf5e7160f308acb4b> .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://purl.org/ontology/bibo/status> <http://purl.org/ontology/bibo/status/published> .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://purl.org/dc/terms/creator> <http://eprints.untirta.ac.id/id/person/ext-2221210047> .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://purl.org/ontology/bibo/authorList> <http://eprints.untirta.ac.id/id/eprint/52817#authors> .
<http://eprints.untirta.ac.id/id/eprint/52817#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_1> <http://eprints.untirta.ac.id/id/person/ext-2221210047> .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://www.loc.gov/loc.terms/relators/THS> <http://eprints.untirta.ac.id/id/person/ext-195608201985031002> .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://www.loc.gov/loc.terms/relators/THS> <http://eprints.untirta.ac.id/id/person/ext-198008192006042001> .
<http://eprints.untirta.ac.id/id/person/ext-198008192006042001> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://eprints.untirta.ac.id/id/person/ext-198008192006042001> <http://xmlns.com/foaf/0.1/givenName> "Ila"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/person/ext-198008192006042001> <http://xmlns.com/foaf/0.1/familyName> "Rosmilawati"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/person/ext-198008192006042001> <http://xmlns.com/foaf/0.1/name> "Ila Rosmilawati"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/person/ext-2221210047> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://eprints.untirta.ac.id/id/person/ext-2221210047> <http://xmlns.com/foaf/0.1/givenName> "DYAH"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/person/ext-2221210047> <http://xmlns.com/foaf/0.1/familyName> "HILDAYANTI"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/person/ext-2221210047> <http://xmlns.com/foaf/0.1/name> "DYAH HILDAYANTI"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/person/ext-195608201985031002> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> .
<http://eprints.untirta.ac.id/id/person/ext-195608201985031002> <http://xmlns.com/foaf/0.1/givenName> "M. Syadeli"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/person/ext-195608201985031002> <http://xmlns.com/foaf/0.1/familyName> "Hanafi"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/person/ext-195608201985031002> <http://xmlns.com/foaf/0.1/name> "M. Syadeli Hanafi"^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://eprints.untirta.ac.id/id/org/ext-8baeefdac213b538e466bff2fd91443e> <http://xmlns.com/foaf/0.1/name> "JURUSAN PENDIDIKAN NON FORMAL"^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://eprints.untirta.ac.id/id/eprint/52817> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/ThesisEPrint> .
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<http://eprints.untirta.ac.id/id/document/314290> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI PEMASARAN PENDIDIKAN ALTERNATIF DALAM MENINGKATKAN ANIMO MASYARAKAT DI HOMESCHOOLING KAK SETO BEKASI (Text)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/314302> .
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<http://eprints.untirta.ac.id/id/document/314302> <http://eprints.org/relation/isVersionOf> <http://eprints.untirta.ac.id/id/document/314290> .
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<http://eprints.untirta.ac.id/id/document/316470> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI PEMASARAN PENDIDIKAN ALTERNATIF DALAM MENINGKATKAN ANIMO MASYARAKAT DI HOMESCHOOLING KAK SETO BEKASI (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/document/316470> <http://eprints.org/relation/isVersionOf> <http://eprints.untirta.ac.id/id/document/316451> .
<http://eprints.untirta.ac.id/id/document/316470> <http://eprints.org/relation/isVolatileVersionOf> <http://eprints.untirta.ac.id/id/document/316451> .
<http://eprints.untirta.ac.id/id/document/316470> <http://eprints.org/relation/isIndexCodesVersionOf> <http://eprints.untirta.ac.id/id/document/316451> .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/316471> .
<http://eprints.untirta.ac.id/id/document/316471> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.untirta.ac.id/id/document/316471> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI PEMASARAN PENDIDIKAN ALTERNATIF DALAM MENINGKATKAN ANIMO MASYARAKAT DI HOMESCHOOLING KAK SETO BEKASI (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/document/316471> <http://eprints.org/relation/isVersionOf> <http://eprints.untirta.ac.id/id/document/316453> .
<http://eprints.untirta.ac.id/id/document/316471> <http://eprints.org/relation/isVolatileVersionOf> <http://eprints.untirta.ac.id/id/document/316453> .
<http://eprints.untirta.ac.id/id/document/316471> <http://eprints.org/relation/isIndexCodesVersionOf> <http://eprints.untirta.ac.id/id/document/316453> .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/316472> .
<http://eprints.untirta.ac.id/id/document/316472> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.untirta.ac.id/id/document/316472> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI PEMASARAN PENDIDIKAN ALTERNATIF DALAM MENINGKATKAN ANIMO MASYARAKAT DI HOMESCHOOLING KAK SETO BEKASI (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/document/316472> <http://eprints.org/relation/isVersionOf> <http://eprints.untirta.ac.id/id/document/316456> .
<http://eprints.untirta.ac.id/id/document/316472> <http://eprints.org/relation/isVolatileVersionOf> <http://eprints.untirta.ac.id/id/document/316456> .
<http://eprints.untirta.ac.id/id/document/316472> <http://eprints.org/relation/isIndexCodesVersionOf> <http://eprints.untirta.ac.id/id/document/316456> .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/316473> .
<http://eprints.untirta.ac.id/id/document/316473> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.untirta.ac.id/id/document/316473> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI PEMASARAN PENDIDIKAN ALTERNATIF DALAM MENINGKATKAN ANIMO MASYARAKAT DI HOMESCHOOLING KAK SETO BEKASI (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/document/316473> <http://eprints.org/relation/isVersionOf> <http://eprints.untirta.ac.id/id/document/316459> .
<http://eprints.untirta.ac.id/id/document/316473> <http://eprints.org/relation/isVolatileVersionOf> <http://eprints.untirta.ac.id/id/document/316459> .
<http://eprints.untirta.ac.id/id/document/316473> <http://eprints.org/relation/isIndexCodesVersionOf> <http://eprints.untirta.ac.id/id/document/316459> .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/316474> .
<http://eprints.untirta.ac.id/id/document/316474> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.untirta.ac.id/id/document/316474> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI PEMASARAN PENDIDIKAN ALTERNATIF DALAM MENINGKATKAN ANIMO MASYARAKAT DI HOMESCHOOLING KAK SETO BEKASI (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/document/316474> <http://eprints.org/relation/isVersionOf> <http://eprints.untirta.ac.id/id/document/316460> .
<http://eprints.untirta.ac.id/id/document/316474> <http://eprints.org/relation/isVolatileVersionOf> <http://eprints.untirta.ac.id/id/document/316460> .
<http://eprints.untirta.ac.id/id/document/316474> <http://eprints.org/relation/isIndexCodesVersionOf> <http://eprints.untirta.ac.id/id/document/316460> .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://eprints.org/ontology/hasDocument> <http://eprints.untirta.ac.id/id/document/316475> .
<http://eprints.untirta.ac.id/id/document/316475> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://eprints.untirta.ac.id/id/document/316475> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI PEMASARAN PENDIDIKAN ALTERNATIF DALAM MENINGKATKAN ANIMO MASYARAKAT DI HOMESCHOOLING KAK SETO BEKASI (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://eprints.untirta.ac.id/id/document/316475> <http://eprints.org/relation/isVersionOf> <http://eprints.untirta.ac.id/id/document/316466> .
<http://eprints.untirta.ac.id/id/document/316475> <http://eprints.org/relation/isVolatileVersionOf> <http://eprints.untirta.ac.id/id/document/316466> .
<http://eprints.untirta.ac.id/id/document/316475> <http://eprints.org/relation/isIndexCodesVersionOf> <http://eprints.untirta.ac.id/id/document/316466> .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://www.w3.org/2000/01/rdf-schema#seeAlso> <https://eprints.untirta.ac.id/52817/> .
<https://eprints.untirta.ac.id/52817/> <http://purl.org/dc/elements/1.1/title> "HTML Summary of #52817 \n\nSTRATEGI PEMASARAN PENDIDIKAN ALTERNATIF DALAM MENINGKATKAN ANIMO MASYARAKAT DI HOMESCHOOLING KAK SETO BEKASI\n\n" .
<https://eprints.untirta.ac.id/52817/> <http://purl.org/dc/elements/1.1/format> "text/html" .
<https://eprints.untirta.ac.id/52817/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://eprints.untirta.ac.id/id/eprint/52817> .
<http://eprints.untirta.ac.id/id/subject/LC> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://eprints.untirta.ac.id/id/subject/LC> <http://www.w3.org/2004/02/skos/core#prefLabel> "LC Special aspects of education"@en .
<http://eprints.untirta.ac.id/id/eprint/52817> <http://purl.org/dc/terms/subject> <http://eprints.untirta.ac.id/id/subject/LC> .