relation: https://eprints.untirta.ac.id/52187/ title: PEMBINAAN DAN PENGAWASAN PASAR TRADISIONAL UNTUK MEWUJUDKAN PASAR RAMAH LINGKUNGAN DI KOTA SERANG creator: FAUZIAH, MELLI NUR subject: K Law (General) description: Traditional markets are an important element in the economic system of society, especially for the lower middle class. However, the existence of traditional markets in Serang City faces various problems, such as low environmental order, poor sanitation, disorder among traders, and a lack of effective market management. From the existing issues, there is a need for a process of guidance and supervision. This plays a very important role in providing development and changes to traditional markets, especially those in the city of Serang. The research method used is field research with a qualitative research type and a normative-empirical legal approach. The data and sources of data used in this research are primary data sources as well as secondary data sources. Data collection techniques involved observation, interviews, and documentation to gather information regarding the development and supervision of traditional markets from the Trade Office, UPTD Market Management, and traditional market traders in Serang City. Subsequently, data analysis techniques were carried out through data reduction and abstraction. The conclusion of this research is that guidance and supervision are very important to realize a better traditional market, which is not only economically competitive but also contributes to environmental preservation. Guidance and supervision are carried out by the Trade Office along with the Market Management UPTD in accordance with the main duties and functions outlined in the Serang Mayor Regulation Number 126 of 2021 and the Serang Mayor Regulation Number 48 of 2021 in the field of trade. Then, there is a need for specific operational strategies to improve traditional markets, such as strategies for market infrastructure improvement, guidance on vendor organization, environmental education, and providing legal guarantees for vendors in conducting buying and selling interactions. Guidance, supervision, and operational strategies require stronger collaboration between the government, traders, and the community to create a healthier, orderly, and environmentally friendly market in the City of Serang. date: 2025 type: Thesis type: NonPeerReviewed format: text language: en identifier: https://eprints.untirta.ac.id/52187/1/FULL%20TESIS%20MELLI%20NUR%20FAUZIAH%20%2818-07-2025%29.pdf format: text language: en identifier: https://eprints.untirta.ac.id/52187/2/MELLI%20NUR%20FAUZIAH%20%2818-07-2025%29_01.pdf format: text language: en identifier: https://eprints.untirta.ac.id/52187/3/MELLI%20NUR%20FAUZIAH%20%2818-07-2025%29_02.pdf format: text language: en identifier: https://eprints.untirta.ac.id/52187/4/MELLI%20NUR%20FAUZIAH%20%2818-07-2025%29_03.pdf format: text language: en identifier: https://eprints.untirta.ac.id/52187/5/MELLI%20NUR%20FAUZIAH%20%2818-07-2025%29_04.pdf format: text language: en identifier: https://eprints.untirta.ac.id/52187/6/MELLI%20NUR%20FAUZIAH%20%2818-07-2025%29_05.pdf format: text language: en identifier: https://eprints.untirta.ac.id/52187/7/MELLI%20NUR%20FAUZIAH%20%2818-07-2025%29_Reff.pdf format: text language: en identifier: https://eprints.untirta.ac.id/52187/8/MELLI%20NUR%20FAUZIAH%20%2818-07-2025%29_Lamp.pdf identifier: FAUZIAH, MELLI NUR (2025) PEMBINAAN DAN PENGAWASAN PASAR TRADISIONAL UNTUK MEWUJUDKAN PASAR RAMAH LINGKUNGAN DI KOTA SERANG. Master thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.