relation: https://eprints.untirta.ac.id/51883/
title: PERILAKU PEDAGANG BENSIN ECERAN PERTAMINI PASCA KEBERADAAN STASIUN PENGISIAN BAHAN BAKAR UMUM DI DESA UMBULAN
creator: AGUSTINA, FERA
subject: HM Sociology
description: This study aims to describe the behavior and strategies employed by Pertamini gasoline retailers to sustain their businesses after the establishment of Public Fuel Filling Stations (SPBU) in Umbulan Village.  The research adopts a descriptive qualitative method, with data collected through observation, in-depth interviews, and documentation.   The findings reveal that the behavior of Pertamini gasoline retailers post-SPBU is influenced predominantly by external factors such as SPBU operating hours, consumer behavior, and proximity to SPBU locations. However, internal factors like motivation, principles, beliefs, and personal values also play a significant role. Pertamini retail gasoline traders show adaptive and flexible behavior to maintain their business and this behavior is not only economically but also socially applied to customers or buyers, fellow traders, and suppliers. Honest and correct behavior in serving buyers is one that is highlighted in order to continue to maintain consumer confidence. They also apply the "3 S" principle (Smile, Politeness, and Courtesy) to foster friendly interactions during transactions. Despite competition with SPBU in Umbulan Village, the retailers demonstrate supportive behavior and resilience, remaining optimistic about their ventures. The strategies employed by the retailers include adaptation, goal achievement, integration, and maintaining good relationships. Specifically, they reduce fuel supply, extend operating hours, accept flexible pricing based on customer preferences, uphold honesty to maintain customer trust, and diversify their income sources beyond gasoline sales.
date: 2025
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/51883/1/FERA%20AGUSTINA_2290210014_FULLTEXT.pdf
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identifier: https://eprints.untirta.ac.id/51883/19/FERA%20AGUSTINA_2290210014_CP.pdf
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identifier: https://eprints.untirta.ac.id/51883/3/FERA%20AGUSTINA_2290210014_01.pdf
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identifier: https://eprints.untirta.ac.id/51883/4/FERA%20AGUSTINA_2290210014_02.pdf
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identifier: https://eprints.untirta.ac.id/51883/5/FERA%20AGUSTINA_2290210014_03.pdf
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identifier: https://eprints.untirta.ac.id/51883/6/FERA%20AGUSTINA_2290210014_04.pdf
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identifier: https://eprints.untirta.ac.id/51883/7/FERA%20AGUSTINA_2290210014_05.pdf
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identifier: https://eprints.untirta.ac.id/51883/8/FERA%20AGUSTINA_2290210014_REF.pdf
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identifier: https://eprints.untirta.ac.id/51883/9/FERA%20AGUSTINA_2290210014_LAMP.pdf
identifier:   AGUSTINA, FERA  (2025) PERILAKU PEDAGANG BENSIN ECERAN PERTAMINI PASCA KEBERADAAN STASIUN PENGISIAN BAHAN BAKAR UMUM DI DESA UMBULAN.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.