relation: https://eprints.untirta.ac.id/51521/
title: ANALISIS KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KANGKUNG DARAT (Ipomoea reptans Poir)  DI PASAR ANYAR KOTA TANGERANG
creator: FIRMANSYAH, SEPTO RIDHO
subject: S Agriculture (General)
description: Water spinach (Ipomoea reptans Poir) is one of the most popular and widely traded vegetable commodities in traditional markets, both by end consumers and resellers. This study aimed to analyze the influence of product quality, price, and location on purchasing decisions of water spinach at Pasar Anyar, Tangerang City. The research employed a quantitative approach using a survey method by distributing questionnaires to 100 respondents selected through accidental sampling. Data were analyzed using validity and reliability tests, multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The results showed that partially, the variables of price (t = 2.020) and location (t = 0.671) had values greater than the t-table (4.762), indicating their significant influence on purchasing decisions. Meanwhile, product quality (t = –0.631) had a lower value than the t-table and was not significantly influential. Simultaneously, the three variables collectively affected purchasing decisions, with an F-value of 25.853, which is higher than the F-table value of 2.70. These findings indicate that marketing factors such as price and location play an important role in shaping consumer purchasing behavior, particularly in traditional market contexts.
date: 2025
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://eprints.untirta.ac.id/51521/1/Septo%20Ridho%20Firmansyah_4441210194_Fulltext.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/51521/2/Septo%20Ridho%20Firmansyah_4441210194_01.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/51521/7/Septo%20Ridho%20Firmansyah_4441210194_Ref.pdf
format: text
language: id
identifier: https://eprints.untirta.ac.id/51521/8/Septo%20Ridho%20Firmansyah_4441210194_Lamp.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/51521/17/Septo%20Ridho%20Firmansyah_4441210194_02.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/51521/18/Septo%20Ridho%20Firmansyah_4441210194_03.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/51521/19/Septo%20Ridho%20Firmansyah_4441210194_04.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/51521/20/Septo%20Ridho%20Firmansyah_4441210194_05.pdf
identifier:   FIRMANSYAH, SEPTO RIDHO  (2025) ANALISIS KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KANGKUNG DARAT (Ipomoea reptans Poir) DI PASAR ANYAR KOTA TANGERANG.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.