relation: https://eprints.untirta.ac.id/51394/
title: IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY KT&G SANGSANGUNIV DALAM MENGEMBANGKAN SOFT SKILL GENERASI Z DI DKI JAKARTA
creator: Erlinda, Erlinda
subject: L Education (General)
subject: LC5201 Education extension. Adult education. Continuing education
description: This study aims to describe the implementation of the Corporate Social Responsibility (CSR) program by KT&G SangSangUniv in developing soft skills among Generation Z in DKI Jakarta. The background of this research is based on the increasingly dynamic workforce challenges due to technological advancements and digital transformation, as well as the high unemployment rate among the productive age group. Formal education is considered insufficient in meeting the soft skill requirements needed in the workplace, making non-formal education through CSR programs a strategic alternative. This research employs a qualitative approach with descriptive methods. Data were collected through interviews, observations, and documentation involving program managers and participants of the SangSang Mentor program, a flagship initiative of KT&G SangSangUniv focusing on soft skill development through teaching activities at orphanages. The results show that the implementation of the KT&G SangSangUniv CSR program is carried out systematically through curriculum design, teaching sessions, and activity reporting. The program has successfully improved various soft skills among participants, such as communication, collaboration, self-confidence, and time management. Participants experienced tangible benefits in terms of readiness to enter the workforce and enhanced professionalism through practical experiences gained during the program. This study concludes that the KT&G SangSangUniv CSR program makes a significant contribution to the development of soft skills among Generation Z in DKI Jakarta and can serve as a model for non-formal education-based soft skill development relevant to current societal and workforce needs.
date: 2025
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/51394/1/Erlinda_2221210046_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/51394/2/Erlinda_2221210046_01.pdf
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identifier: https://eprints.untirta.ac.id/51394/3/Erlinda_2221210046_02.pdf
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identifier: https://eprints.untirta.ac.id/51394/4/Erlinda_2221210046_03.pdf
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identifier: https://eprints.untirta.ac.id/51394/5/Erlinda_2221210046_04.pdf
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identifier: https://eprints.untirta.ac.id/51394/6/Erlinda_2221210046_05.pdf
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identifier: https://eprints.untirta.ac.id/51394/7/Erlinda_2221210046_Reff.pdf
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identifier: https://eprints.untirta.ac.id/51394/17/Erlinda_2221210046_Lamp.pdf
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identifier: https://eprints.untirta.ac.id/51394/18/Erlinda_2221210046_CP.pdf
identifier:   Erlinda, Erlinda  (2025) IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY KT&G SANGSANGUNIV DALAM MENGEMBANGKAN SOFT SKILL GENERASI Z DI DKI JAKARTA.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.