<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK"^^ . "In the context of the modern communication industri, Digital Campaigns are no\r\nlonger solely used for product marketing, but also function as a space for meaning\r\nproduction, interwoven with ideological and economic interests. This study\r\nexamines the commodification of religious values in Wardah’s Digital Campaign\r\n“Ingat Setiap Niat”, which was released during the month of Ramadan in the form\r\nof a short film. The research focuses on how narrative elements, cinematic visuals,\r\nand religious themes are strategically structured to integrate spiritual values with\r\nbranding objectives within the framework of media capitalism. Employing a\r\nqualitative approach, the study applies content analysis and in-depth interviews\r\nwith members of the creative team behind the campaign. The analysis draws on the\r\npolitical economy of communication theory, particularly Vincent Mosco’s\r\nperspective on media commodification. The findings indicate that Wardah\r\nintentionally frames Islamic values in aesthetic, emotional, and universal ways to\r\nensure broader market appeal, including to non-Muslim audiences. Religious\r\nconcepts such as hijrah, intention (niat), and spiritual intimacy are conveyed\r\nthrough personal narratives and ideologically safe yet emotionally powerful\r\ncinematic visuals. This strategy represents a form of religious content\r\ncommodification that blends spiritual expression with commercial interest,\r\npositioning religion as a cultural commodity within digital media frameworks. This\r\nresearch highlights how, within short film-based Digital Campaigns, religion is\r\npresented not only as a moral message but also as a commodified cultural product\r\nshaped by market logic."^^ . "2025" . . . . . . . . . . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "ILMU KOMUNIKASI, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . . . . . . . . "Husnan"^^ . "Nurjuman"^^ . "Husnan Nurjuman"^^ . . "Zellent Addawia"^^ . "Aziz"^^ . "Zellent Addawia Aziz"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "FAKULTAS ILMU SOSIAL DAN ILMU POLITIK"^^ . . . "ILMU KOMUNIKASI"^^ . . . . . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Text)"^^ . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Other)"^^ . . . . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Text)"^^ . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Text)"^^ . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Text)"^^ . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Text)"^^ . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Text)"^^ . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Text)"^^ . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Text)"^^ . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Text)"^^ . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "KOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN\r\nWARDAH BERBASIS FILM PENDEK (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #51318 \n\nKOMODIFIKASI AGAMA DALAM DIGITAL CAMPAIGN \nWARDAH BERBASIS FILM PENDEK\n\n" . "text/html" . . . "Communication (General)" . .