relation: https://eprints.untirta.ac.id/51065/
title: Efektivitas Pelaksanaan Pelatihan Pemasaran Digital Dalam Meningkatkan Minat Berwirausaha Kuliner di Balai Besar Pelatihan Vokasi dan Produktivitas (BBPVP) Serang
creator: Nawari, Ilham
subject: LB Theory and practice of education
description: This study aims to determine (1) The process of implementing a digital marketing training program in increasing interest in culinary entrepreneurship among training participants at BBPVP Serang. (2) The effectiveness of implementing a digital marketing training program in increasing interest in culinary entrepreneurship among training participants at BBPVP Serang. The method used in this study is descriptive analysis with a qualitative approach. The data sources used in primary data are from interviews with 11 informants, while secondary data are from relevant documents such as archives and documentation during the study. The data collection techniques used are observation, interviews and documentation. The data analysis technique uses three stages, namely data reduction, data presentation, verification and drawing conclusions. The results of this study indicate that (1) The implementation of digital marketing training in increasing interest in culinary entrepreneurship among participants is said to be good and appropriate, as evidenced by the selection of competent instructors, a focused participant selection process, relevant training materials, interactive and applicable learning methods, and the formulation of clear objectives. (2) The effectiveness of implementing digital marketing training in increasing interest in culinary entrepreneurship among participants is said to be effective and is reflected in the main indicators, namely participants' understanding of the material, accuracy of participant targets, accuracy of implementation time, achievement of training objectives, and the existence of real changes in participants' skills and readiness to achieve entrepreneurship in the future.
date: 2025
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/51065/1/Ilham%20Nawari_2221210032_FullText.pdf
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identifier: https://eprints.untirta.ac.id/51065/12/Ilham%20Nawari_2221210032_01.pdf
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identifier: https://eprints.untirta.ac.id/51065/16/Ilham%20Nawari_2221210032_05.pdf
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identifier: https://eprints.untirta.ac.id/51065/17/Ilham%20Nawari_2221210032_Reff.pdf
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identifier: https://eprints.untirta.ac.id/51065/18/Ilham%20Nawari_2221210032_Lamp.pdf
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identifier: https://eprints.untirta.ac.id/51065/27/Ilham%20Nawari_2221210032_CP.pdf
identifier:   Nawari, Ilham  (2025) Efektivitas Pelaksanaan Pelatihan Pemasaran Digital Dalam Meningkatkan Minat Berwirausaha Kuliner di Balai Besar Pelatihan Vokasi dan Produktivitas (BBPVP) Serang.  S1 thesis, Universitas Sultan Ageng Tirtayasa.