relation: https://eprints.untirta.ac.id/51045/
title: PENINGKATAN PORTOFOLIO KREDIT KONSUMER DAN RETAIL DALAM PENCAPAIAN LABA PADA PT BANK PEMBANGUNAN DAERAH JAWA BARAT DAN BANTEN KANTOR CABANG PEMBANTU MAJA
creator: FEBRIANTI, AMALIA
subject: Q Science (General)
subject: QD Chemistry
description: This report examines the outcomes of industrial internship activities focused on strategies to enhance the Consumer and Retail Credit Portfolio for achieving profits at PT Bank Pembangunan Daerah Jawa Barat and Banten, Maja Branch Office (KCP). The implemented strategies include market segmentation, external partnerships, strengthening customer services, process digitalization, human resource development, and credit monitoring and evaluation. Market segmentation has proven effective in reaching customers based on the specific characteristics and needs of each group, such as civil servants, private sector employees, and SMEs, thus contributing to healthy growth in the credit portfolio. Data indicates a notable increase in the number of active customers, although this has not fully matched with proportional growth in credit volume. Internal challenges, such as limitations in human resources and facilities, alongside external issues like competition among financial institutions and low financial literacy, pose obstacles in optimizing credit performance. Overall, the strategies employed by KCP Maja are considered quite effective in supporting profit achievement through sustainable management of consumer and retail credit.
date: 2025
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/51045/1/AMALIA%20FEBRIANTI_5501220017_01.pdf
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language: en
identifier: https://eprints.untirta.ac.id/51045/2/AMALIA%20FEBRIANTI_5501220017_02.pdf
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identifier: https://eprints.untirta.ac.id/51045/3/AMALIA%20FEBRIANTI_5501220017_03.pdf
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identifier: https://eprints.untirta.ac.id/51045/4/AMALIA%20FEBRIANTI_5501220017_04.pdf
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identifier: https://eprints.untirta.ac.id/51045/5/AMALIA%20FEBRIANTI_5501220017_05.pdf
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identifier: https://eprints.untirta.ac.id/51045/6/AMALIA%20FEBRIANTI_5501220017_Ref.pdf
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identifier: https://eprints.untirta.ac.id/51045/7/AMALIA%20FEBRIANTI_5501220017_Lamp.pdf
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language: en
identifier: https://eprints.untirta.ac.id/51045/8/AMALIA%20FEBRIANTI_5501220017_Fulltext.pdf
identifier:   FEBRIANTI, AMALIA  (2025) PENINGKATAN PORTOFOLIO KREDIT KONSUMER DAN RETAIL DALAM PENCAPAIAN LABA PADA PT BANK PEMBANGUNAN DAERAH JAWA BARAT DAN BANTEN KANTOR CABANG PEMBANTU MAJA.  D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.