relation: https://eprints.untirta.ac.id/51019/
title: KOMPETENSI HUMAS BANK INDONESIA PROVINSI   BANTEN DALAM MENGELOLA KOMUNITAS GENBI   BANTEN
creator: Faridz, Ahmad
subject: Public Relations Science
subject: Communication (General)
description: This study aims to examine the communication competence of the Public Relations (PR) division of Bank Indonesia Banten Province in managing the GenBI Banten community as part of its Corporate Social Responsibility (CSR) program. The main focus is on how PR’s communication competence contributes to building relationships, engaging in interactions, and maintaining close ties with community members. Referring to the Communication Competence theory proposed by Littlejohn and Foss (2009), the study explores five key aspects: fundamental, social, linguistic, interpersonal, and relational competence. This research employs a qualitative approach with a descriptive method, relying on primary data collected through interviews with key informants from the PR team at Bank Indonesia Banten. The background of this study stems from the lack of interaction and presence of PR managers in community activities, which has led some members to feel neglected and distant from PR representatives. However, the findings also reveal several efforts by the PR division to apply communication competencies in building effective communication, interaction, and relationships with the GenBI Banten community. This study contributes to a deeper understanding of the importance of communication competence for public relations practitioners in fostering community relations, and serves as a strategic evaluation for improving community management in the future.
date: 2024
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/51019/1/Ahmad%20Faridz_6662210080_fulltext.pdf
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identifier: https://eprints.untirta.ac.id/51019/4/Ahmad%20Faridz_6662210080_02.pdf
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identifier: https://eprints.untirta.ac.id/51019/5/Ahmad%20Faridz_6662210080_03.pdf
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identifier: https://eprints.untirta.ac.id/51019/6/Ahmad%20Faridz_6662210080_04.pdf
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identifier: https://eprints.untirta.ac.id/51019/7/Ahmad%20Faridz_6662210080_05.pdf
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identifier: https://eprints.untirta.ac.id/51019/8/Ahmad%20Faridz_6662210080_lamp.pdf
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identifier: https://eprints.untirta.ac.id/51019/9/Ahmad%20Faridz_6662210080_ref.pdf
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identifier: https://eprints.untirta.ac.id/51019/17/Ahmad%20Faridz_6662210080_01.pdf
identifier:   Faridz, Ahmad  (2024) KOMPETENSI HUMAS BANK INDONESIA PROVINSI BANTEN DALAM MENGELOLA KOMUNITAS GENBI BANTEN.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.