relation: https://eprints.untirta.ac.id/50978/
title: PROGRAM PELATIHAN DIGITAL MARKETING DALAM   MENINGKATKAN EKONOMI KELUARGA BAGI IBU RUMAH   TANGGA DI DESA SUKACAI OLEH DINAS KELUARGA BERENCANA   PEMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK   (DKBPPPA) KABUPATEN SERANG
creator: Amalia, Alfida Mutih
subject: L Education (General)
description: This research aims to describe how the Digital Marketing training program is run.   The goal is to improve the economic condition of families, especially for   housewives in Sukacai Village. This program was initiated by the Department of   Family Planning, Women's Empowerment and Child Protection (DKBPPPA) of   Serang Regency. The limited economic conditions of the villagers and the potential   of housewives who have not been maximized through digital technology are the   main reasons this program was rolled out. This research uses a descriptive   qualitative method. Data were collected through observation, interviews and   document studies. The results showed that the Digital Marketing training was   divided into four important phases: planning, organizing, implementing, and   assessing. The program was successful in increasing participants' knowledge of   Digital Marketing and encouraging them to open home-based businesses online.   However, a number of obstacles were encountered, such as a lack of digital skills,   limited capital, and a lack of mentoring after the training was completed. Some of   the factors that contributed to the success of this program included the enthusiasm   of the participants, support from experts, and materials that suited the needs of the   participants. Thus, the Digital Marketing training had a positive effect on efforts to   improve the family economy. However, for this program to be sustainable, further   support is needed in the form of business assistance and access to a wider market.
date: 2025
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/50978/2/Alfida%20Mutih%20Amalia_2221210051_01.pdf
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identifier: https://eprints.untirta.ac.id/50978/3/Alfida%20Mutih%20Amalia_2221210051_02.pdf
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identifier: https://eprints.untirta.ac.id/50978/4/Alfida%20Mutih%20Amalia_2221210051_03.pdf
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identifier: https://eprints.untirta.ac.id/50978/5/Alfida%20Mutih%20Amalia_2221210051_04.pdf
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identifier: https://eprints.untirta.ac.id/50978/6/Alfida%20Mutih%20Amalia_2221210051_05.pdf
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identifier: https://eprints.untirta.ac.id/50978/7/Alfida%20Mutih%20Amalia_2221210051_REFF.pdf
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identifier: https://eprints.untirta.ac.id/50978/8/Alfida%20Mutih%20Amalia_2221210051_Lamp.pdf
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identifier: https://eprints.untirta.ac.id/50978/9/Alfida%20Mutih%20Amalia_2221210051_CP.pdf
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identifier: https://eprints.untirta.ac.id/50978/10/Alfida%20Mutih%20Amalia_2221210051_Fulltext.pdf
identifier:   Amalia, Alfida Mutih  (2025) PROGRAM PELATIHAN DIGITAL MARKETING DALAM MENINGKATKAN EKONOMI KELUARGA BAGI IBU RUMAH TANGGA DI DESA SUKACAI OLEH DINAS KELUARGA BERENCANA PEMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK (DKBPPPA) KABUPATEN SERANG.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.