?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Handhika&rft.aulast=Nugroho&rft.au=Nugroho%2C+Handhika&rft.title=PENGARUH+KUALITAS+PRODUK%2C+HARGA+DAN+KERAGAMAN+PRODUK+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN+(Suatu+Kasus+Di+Kedai+Kopi+Kerajaan+Di+Kota+Cikarang)&rft.tpages=91&rft.inst=UNIVERSITAS+SULTAN+AGENG+TIRTAYASA&rft.date=7+July+2025&rft.degree=S1