<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT"^^ . "This study aims to analyze the marketing strategy of Bakmie Sejawat as a signature culinary business in Sukabumi using SWOT and QSPM approaches. This research used a descriptive quantitative method with data collected through observation, and interviews. distributed to 30 internal employees and 10 external consumers. The IFE Matrix analysis shows a total score of 3.32 and the EFE Matrix a score of 3.20, placing Bakmie Sejawat in Quadrant I of the IE Matrix, which suggests a growth and build strategy. This position indicates that Bakmie Sejawat has strong internal capabilities and is in a favorable external environment, providing a solid foundation for business expansion. In this context, the company is encouraged to adopt intensive strategies such as product development and market penetration, as well as integrative strategies like enhancing its supply chain or forming strategic partnerships. These approaches are aligned with Bakmie Sejawat's strengths in branding, product quality, and customer engagement. The SWOT analysis resulted in eight alternative strategies, and the QSPM Matrix indicated that the top-priority strategy is providing special training to Generation Z employees to improve customer service (TAS 5.78). This study concludes that Bakmie Sejawat has strong potential for growth through intensive and integrative strategies, focusing on service quality enhancement, product development, and operational efficiency as a competitive local culinary brand."^^ . "2025" . . . . . . . . . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "AGRIBISNIS, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . . . . . . . . . "CITA"^^ . "SUCI"^^ . "CITA SUCI"^^ . . "SITI"^^ . "WIDIATI"^^ . "SITI WIDIATI"^^ . . "ARIS SUPRIYO"^^ . "WIBOWO"^^ . "ARIS SUPRIYO WIBOWO"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "FAKULTAS PERTANIAN"^^ . . . "JURUSAN AGRIBISNIS"^^ . . . . . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT (Text)"^^ . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT (Text)"^^ . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT (Text)"^^ . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT (Text)"^^ . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT (Text)"^^ . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT (Text)"^^ . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT (Text)"^^ . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT (Text)"^^ . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "ANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #50817 \n\nANALISIS STRATEGI PEMASARAN BAKMIE SEJAWAT SEBAGAI KULINER KHAS DI SUKABUMI JAWA BARAT\n\n" . "text/html" . . . "S Agriculture (General)"@en . .