@phdthesis{eprintuntirta50755,
          author = {SEPTIA NURUL HIDAYAH},
          school = {UNIVERSITAS SULTAN AGENG TIRTAYASA},
           title = {PENGARUH TAYANGAN CLASH OF CHAMPIONS TERHADAP PERILAKU CELEBRITY WORSHIP (Survei Followers Komunitas Clash of Champions di X)},
            note = {kehadiran Clash of Champions, sebuah program game show edukatif besutan Ruang Guru, memunculkan fenomena yang menarik untuk dikaji karena tayangan ini tidak hanya menawarkan hiburan, tetapi juga membentuk persepsi serta sikap masyarakat terhadap publik figur. Penelitian ini bertujuan untuk mengetahui pengaruh tayangan Clash of Champions terhadap perilaku celebrity worship di
kalangan Komunitas Clash of Champions di X. Penelitian ini menggunakan teori Dependensi Media yang menjelaskan adanya sifat saling ketergantungan antara media dengan realitas sosial yang dapat memengaruhi perubahan perilaku
khalayak. Populasi dalam penelitian ini adalah anggota Komunitas Clash of Champions di X, dengan teknik simple random sampling dan jumlah sampel sebanyak 400 responden. Analisis data menggunakan uji regresi linear sederhana dengan bantuan aplikasi software SPSS versi 29. Hasil penelitian menunjukkan dalam dimensi Jumlah Waktu Mengakses Tayangan memiliki indeks 50.8\%, dan berpengaruh cukup tinggi terhadap perilaku celebrity worship. Sementara itu, dimensi Boderline Pathological memiliki indeks sebesar 32.6\%, menunjukkan bahwa bentuk kekaguman yang dirasakan oleh responden masih dalam batas wajar secara emosional. Kemudian hasil uji hipotesis menunjukkan nilai t hitung (17.135) {\ensuremath{>}} t tabel (1.966), sehingga H0 ditolak dan H1 diterima, yang berarti terdapat pengaruh antara tayangan Clash of Champions terhadap perilaku celebrity worship. Adapun hasil koefisien determinasi adalah sebesar 0.425 menunjukkan bahwa tayangan Clash of Champions berpengaruh 42.5\% terhadap
perilaku celebrity worship, yang secara signifikan pengaruh tersebut hanya terasa secara menghibur, tanpa menimbulkan efek negatif.},
            year = {2025},
        keywords = {clash of champions, celebrity worship behavior, entertainment media, media dependence
clash of champions, perilaku celebrity worship, media hiburan, ketergantungan media},
        abstract = {The presence of Clash of Champions, an educational game show program created by Ruang Guru, has raised an interesting phenomenon to study as this program not only offers entertainment, but also shapes public perceptions and attitudes towards public figures. This study aims to determine the influence of the Clash of Champions program on celebrity worship behavior among the Clash of Champions Community in X. This study uses Media Dependency Theory which explains the interdependent nature between media and social reality that can influence changes in audience behavior. The population in this study is members of the Clash of Champions Community in X, using simple random sampling technique with a sample size of 400 respondents. Data analysis used simple linear regression test with the help of SPSS software version 29. The results showed that in the dimension of Access Time to the Program, it had an index of 50.8\% and had a quite high influence on celebrity worship behavior. Meanwhile, the Borderline Pathological dimension had an index of 32.6\%, indicating that the form of admiration felt by the respondents was still within reasonable emotional limits. Then the hypothesis test results showed the t-count value (17.135) {\ensuremath{>}} t-table (1.966), so H0 was rejected and H1 was accepted, meaning that there was an influence between the Clash of Champions program on celebrity worship behavior. The coefficient of determination result is 0.425, indicating that the Clash of Champions program has a 42.5\% influence on celebrity worship behavior, which significantly the influence is only felt in terms of entertainment, without causing negative effects.},
             url = {https://eprints.untirta.ac.id/50755/}
}