relation: https://eprints.untirta.ac.id/50690/
title: PENGARUH KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN TERHADAP MINAT BELI ULANG (Studi Kasus pada Konsumen Total Buah Segar Cabang Ampera Jakarta Selatan)
creator: Hidayaningsih, Andini Desanti
subject: S Agriculture (General)
description: The Covid-19 pandemic has increased public awareness of a healthy lifestyle, including fruit and vegetable consumption. The government, through the GERMAS program, has promoted healthy living habits, impacting consumer behavior. Consumers have become more selective in choosing fruits, considering quality, price, and service. This phenomenon has driven the growth of modern retail, including Total Buah Segar. However, in recent years, there has been a decline in repurchase intention at Total Buah Segar, presumably due to service quality and customer satisfaction. This study aims to analyze the influence of service quality and customer satisfaction on repurchase intention at Total Buah Segar, Ampera, South Jakarta, both partially and simultaneously. The researcher used a survey method with questionnaires. The measurement scale used is the Likert scale. The types and sources of data include primary and secondary data. To determine the sample size, the researcher used non-probability sampling techniques. The sample consist of 100 respondents. The result of the discussion indicates that there is an influence of service quality and customer satisfaction variables on repurchase intention at Total Buah Segar Ampera, South Jakarta, both partially and simultaneously.
date: 2025-07-07
type: Thesis
type: NonPeerReviewed
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language: en
identifier: https://eprints.untirta.ac.id/50690/1/Andini%20Desanti%20H_4441180050_01.pdf
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identifier: https://eprints.untirta.ac.id/50690/2/Andini%20Desanti%20H_4441180050_02.pdf
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identifier: https://eprints.untirta.ac.id/50690/3/Andini%20Desanti%20H_4441180050_03.pdf
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identifier: https://eprints.untirta.ac.id/50690/4/Andini%20Desanti%20H_4441180050_04.pdf
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identifier: https://eprints.untirta.ac.id/50690/5/Andini%20Desanti%20H_4441180050_05.pdf
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identifier: https://eprints.untirta.ac.id/50690/6/Andini%20Desanti%20H_4441180050_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/50690/7/Andini%20Desanti%20H_4441180050_Lamp.pdf
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identifier: https://eprints.untirta.ac.id/50690/8/Andini%20Desanti%20H_4441180050_Ref.pdf
identifier:   Hidayaningsih, Andini Desanti  (2025) PENGARUH KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN TERHADAP MINAT BELI ULANG (Studi Kasus pada Konsumen Total Buah Segar Cabang Ampera Jakarta Selatan).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.