relation: https://eprints.untirta.ac.id/50545/
title: PENENTUAN STRATEGI DALAM OPTIMALISASI UKM   UNTUK PENCAPAIAN SUSTAINABLE DEVELOPMENT   GOALS (SDGs) 9: INDUSTRI, INOVASI DAN   INFRASTRUKTUR DI ERA DIGITAL
creator: CAROLIN, MUSTIKA
subject: Public Relations Science
subject: H Social Sciences (General)
subject: HB Economic Theory
subject: HD28 Management. Industrial Management
subject: L Education (General)
subject: TA Engineering (General). Civil engineering (General)
description: Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting economic growth and achieving sustainable development goals, particularly SDG 9 which focuses on industry, innovation, and infrastructure. However, in practice, MSME still face various obstacles such as limited market access, business licensing, and lack of innovation. This research aims to formulate an appropriate MSME development strategy to increase the contribution to the achievement of SDGs 9. The methods used include Analytical Hierarchy Process (AHP) to determine the priority weights of various criteria, followed by Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) to determine the best strategy, as well as the 5W+2H approach to systematically develop strategy implementation steps. The results show that the economic dimension is the top priority, with the sub-criteria of human resource training and licensing facilitation as the most influential factors. Product innovation strategy was selected as the best alternative with the highest preference value. This research provides recommendations for strategies that are measurable and can be used as a reference for government and MSMEs actors in supporting sustainable business development.
date: 2025-07-03
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/50545/1/Mustika%20Carolin_3333210013_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/50545/11/Mustika%20Carolin_3333210013_CP.pdf
identifier:   CAROLIN, MUSTIKA  (2025) PENENTUAN STRATEGI DALAM OPTIMALISASI UKM UNTUK PENCAPAIAN SUSTAINABLE DEVELOPMENT GOALS (SDGs) 9: INDUSTRI, INOVASI DAN INFRASTRUKTUR DI ERA DIGITAL.  S1 thesis, Fakultas Teknik Universitas Sultan Ageng Tirtayasa.