relation: https://eprints.untirta.ac.id/50517/
title: PENGARUH KOMUNIKASI POLITIK MEDIA BALIHO CALEG TERHADAP PERILAKU MEMILIH PEMILIH PEMULA DI RANGKASBITUNG
creator: KUSUMAWATI, LUSI
subject: JF Political institutions (General)
description: This study aims to measure the influence of political communication of billboard media on the voting behavior of new voters in Rangkasbitung, the issue of ease of use of billboard media for campaign media is still considered efficient and effective in reaching various groups of people because it is easy to install in strategic locations, forming a positive image of legislative candidates, and not all groups of people intensively use digital media, especially in rural areas. Although billboards can be effective in increasing awareness or popularity of candidates, billboard media often appears more as visual advertisements without context or informative in providing details about policies or real solutions to issues faced by the community, making billboards not convey the information needed by voters to make decisions based on clear and relevant policies. With this, the researcher wants to measure how influential the billboard media campaign is on the voting behavior of new voters in Rangkasbitung. This study uses the theory of agenda setting and rational voting behavior with quantitative research methods and simple linear regression analysis. The population in the study were new voters in the Rangkasbitung area with a sample of 100 respondents using the Probability Sampling sampling technique, namely Proportional Simple Random Sampling. The research results obtained by researchers show that legislative candidate billboard media still has shortcomings and weaknesses as a campaign medium, so it is considered to have no effect on attracting the voting behavior of new voters.
date: 2025
type: Thesis
type: NonPeerReviewed
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language: en
identifier: https://eprints.untirta.ac.id/50517/19/Lusi%20Kusumawati_6670200068_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/50517/2/Lusi%20Kusumawati_6670200068_CP.pdf
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identifier: https://eprints.untirta.ac.id/50517/4/Lusi%20Kusumawati_6670200068_02.pdf
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identifier: https://eprints.untirta.ac.id/50517/5/Lusi%20Kusumawati_6670200068_03.pdf
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identifier: https://eprints.untirta.ac.id/50517/21/Lusi%20Kusumawati_6670200068_04.pdf
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identifier: https://eprints.untirta.ac.id/50517/7/Lusi%20Kusumawati_6670200068_05.pdf
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identifier: https://eprints.untirta.ac.id/50517/8/Lusi%20Kusumawati_6670200068_Ref.pdf
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identifier: https://eprints.untirta.ac.id/50517/9/Lusi%20Kusumawati_6670200068_Lamp.pdf
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identifier: https://eprints.untirta.ac.id/50517/25/Lusi%20Kusumawati_6670200068_01.pdf
identifier:   KUSUMAWATI, LUSI  (2025) PENGARUH KOMUNIKASI POLITIK MEDIA BALIHO CALEG TERHADAP PERILAKU MEMILIH PEMILIH PEMULA DI RANGKASBITUNG.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.